Senior Salesforce Marketing Cloud Administrator
4 weeks ago
We are seeking a highly skilled Senior Salesforce Marketing Cloud Administrator to join our team at BCAA. As a key member of our marketing operations team, you will be responsible for crafting our Salesforce Marketing Cloud (SFMC) strategy, driving implementation efforts, and fostering a culture of marketing operational excellence within our organization.
Key Responsibilities- Design and implement business capabilities, collaborating with IT and Data Science teams to automate and integrate data from external systems for marketing campaigns.
- Analyze and translate functional requirements into technical solutions using AMPscript, SQL, HTML, and JavaScript, ensuring alignment with project specifications.
- Estimate, prioritize, and lead activities to ensure timely delivery of project milestones.
- Contribute to Salesforce data integration efforts, utilizing APIs and integration tools to extract, transform, and load data from various internal and external sources as needed.
- Lead the transition from current platforms to SFMC, ensuring smooth migration of campaign strategies.
- Optimize MarTech tools and integrate with SF Financial Service Cloud to drive revenue growth.
- Implement new data points in SFMC, providing guidance on configuration strategy and reporting.
- Translate marketing strategies into actionable specifications for SFMC, supporting email, SMS, triggered sends, alerts, and personalization strategies with technical expertise.
- Support project team in handling risks, issues, and ensuring stakeholder success.
- Assist in defining functional requirements and designing integrations within SFMC projects.
- Identify Epics and User Stories, handling the SFMC backlog to prioritize tasks effectively.
- Be responsible for internal sign-off processes before Sprint Reviews and Go-Live, ensuring alignment with user stories and best practices, including custom development.
- Manage the Quality Assurance process for SFMC projects, documenting test cases, implementing tests, and reviewing results to meet requirements.
- Prepare and deliver end user and administrator training materials, potentially including creation of training videos.
- Monitor applications for optimization, analyzing email, SMS, and digital journey campaign results to deliver actionable insights for enhancing marketing operations.
BCAA is a BC Top Employer known for putting people first and constantly building a better workplace for all our team members. We offer a competitive rewards package, including salary performance bonus programs, pension plan, and more to help build your personal wealth. We also provide paid time off, including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.
We're always looking for amazing people like you. Apply today to join our team and make a difference in the lives of British Columbians, BCAA Members, and our communities.
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