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Digital Marketing Strategist

2 months ago

Markham, Ontario, Canada Sienna Senior Living Full time
About Sienna Senior Living

We are a leading owner and operator of seniors' residences in Canada, committed to providing care, support, and services to our residents and their families. Our mission is to empower our team members to deliver exceptional care and elevate the resident experience.

Job Summary

We are seeking a highly skilled Digital Marketing Strategist to lead our digital marketing initiatives and drive top-of-funnel lead generation and brand awareness. As a key member of our marketing team, you will develop and execute cohesive digital marketing strategies, collaborate with sales teams, and manage relationships with external vendors.

Key Responsibilities
  • Develop and execute digital marketing strategies to drive lead generation and brand awareness
  • Collaborate with sales teams to develop omni-channel marketing strategies
  • Manage relationships with external vendors, including digital marketing agencies
  • Oversee the digital creative process, ensuring timely delivery of assets and initiatives launch on schedule
  • Lead digital marketing planning and calendar management for paid and owned channels
  • Own social channel strategy, management, and execution
  • Utilize data analytics tools and techniques to measure efficiency and effectiveness of digital marketing
  • Partner with internal colleagues and external vendors to optimize digital assets
  • Closely monitor digital marketing trends and strategies, and competitive landscape
Requirements
  • University degree or college diploma in business, marketing, or related field
  • ~5+ years of relevant work experience in digital marketing campaign management and social channel management
  • Exceptional project management skills with strong attention to detail
  • Strong ability to prioritize multiple projects
About Us

Sienna Senior Living is a publicly traded company (TSX:SIA) and one of Canada's leading owners and operators of seniors' residences. We offer a welcoming culture that values diversity and differing perspectives, experiences, and beliefs. We provide our team members with the tools and support to deliver exceptional care and elevate the resident experience.