Sales and Marketing Manager
6 days ago
Metos North America is seeking a dynamic Inside Sales and Marketing Manager to drive business growth through integrated and strategic approaches. This role will play a pivotal part in aligning sales and marketing efforts, utilizing technology and events to enhance customer engagement and achieve organizational goals.
Key Responsibilities:- Streamline Lead Management: Administer and optimize the Salesforce CRM system to ensure accurate reporting and enhance customer relationships.
- Customize Salesforce: Align the organization's sales and marketing processes and objectives with the Salesforce CRM system.
- Provide Training and Support: Offer ongoing training and support to sales and marketing teams on leveraging Salesforce for maximum efficiency.
- Develop Digital Marketing Strategies: Create and implement digital marketing strategies to increase brand visibility, generate leads, and support sales initiatives.
- Analyze Performance Metrics: Utilize digital marketing tools, including email campaigns, social media, SEO, and PPC, to drive engagement and conversion.
- Plan and Execute Trade Shows: Plan and execute participation in trade shows, conferences, and industry events to promote brand awareness and generate leads.
- Coordinate Logistics: Coordinate logistics, booth design, and promotional materials for trade show exhibitions.
- Collaborate with Sales Team: Collaborate with the sales team to maximize lead generation and networking opportunities at events.
- Provide Actionable Insights: Create and maintain dashboards and reports within Salesforce to provide actionable insights for the sales and marketing teams.
- Collaborate with Cross-Functional Teams: Collaborate with cross-functional teams, including sales, marketing, and IT, to ensure seamless integration of Salesforce CRM with other business systems.
- Proven Experience: Proven experience in inside sales and marketing, with a focus on Salesforce CRM, digital marketing, and trade show management.
- Strong Knowledge: Strong knowledge of Salesforce features, configuration, and customization.
- Demonstrated Success: Demonstrated success in developing and executing effective digital marketing campaigns.
- Experience in Trade Shows: Experience in planning and coordinating trade shows and events.
- Excellent Communication Skills: Excellent communication, interpersonal, and project management skills.
Bachelor's degree in Marketing, Business, or a related field.
Certifications:Salesforce Administrator or other relevant certifications are a plus.
Metos North America offers a competitive salary, health insurance, and professional development opportunities. If you are a strategic thinker with a passion for aligning sales and marketing efforts through Salesforce CRM, digital marketing, and trade shows, we invite you to apply. Submit your resume and a cover letter outlining your experience and how you can contribute to our team's success.
Metos North America is an equal opportunity employer. We encourage applications from candidates of all backgrounds and experiences.
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