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Communications Specialist
2 months ago
About the Role:
The Communications Specialist plays a vital role in developing and executing communications to enhance our brand presence, engage with our audience, and support our business objectives at LGM Financial Services.
Key Responsibilities:
- Communications Development and Execution:
- Develop, research, and write internal and external communications, and key messages for all communication materials in all media formats – print, blog, corporate sites, intranet, internal/external memos, videos, and presentations.
- Research and create engaging, culture-driven stories/content for use on LGM's internal properties.
- Develop and execute content marketing strategies designed to engage existing partners and acquire new ones.
- Monitor and report back on KPIs to project stakeholders, making recommendations for improvement and demonstrating lessons learned for future growth.
- Ensure proper process is followed to achieve desired results and minimize inefficiency, recommending opportunities for improvement when/where applicable.
- Corporate Profile:
- Act as brand steward for branded properties (e.g., LGM.ca, press releases) to ensure all communications are consistent with the brand's tone/voice.
- Monitor digital presence (e.g., Google reviews, inquiries) and manage online feedback, ensuring responses are timely and effective.
Requirements:
- Exemplary oral and written communications skills, including writing, editing, and proofreading.
- Ability to work independently on a broad scope of projects; strong organizational skills and ability to handle competing project priorities with shifting deadlines and deliverables.
- Team player, able to work collaboratively at all levels of the organization and with external stakeholders.
- Excellent organizational, planning, influencing, and follow-up skills.
- Comfortable executing on a wide variety of communication tactics.
- Impeccable attention to detail.
- Confident presenter and speaker.
Education and Experience:
- Completion of a university degree or the equivalent in a related field such as communications, journalism, or similar.
- 5+ years' experience in organizational communications, developing and executing strategic communication plans.