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Social Media Marketing Specialist

2 months ago

Mississauga, Ontario, Canada DANINI Men's Wear Full time

{"h1": "Social Media Manager at Danini Menswear", "p": "We're seeking a highly skilled Social Media Manager to help elevate our brand and drive engagement across our social platforms. As a key member of our marketing team, you'll be responsible for developing and implementing a cohesive social media strategy that aligns with our brand goals and resonates with our target audience.", "ul": [{"li": "Develop and implement a comprehensive social media strategy that drives engagement and brand awareness"}, {"li": "Create and manage engaging content that aligns with our brand voice and aesthetic"}, {"li": "Monitor trends and adapt strategies to suit the local markets in Canada and the US"}, {"li": "Collaborate with marketing and design teams to ensure brand consistency"}, {"li": "Analyze performance metrics and adjust campaigns to optimize engagement, lead generation, and sales"}, {"li": "Engage with followers, manage feedback, and foster a strong community around our brand"}, {"li": "Stay updated on industry trends, competitors, and emerging platforms"}], "h2": "Requirements", "ul": [{"li": "Minimum 5 years of experience in social media management, preferably in fashion or retail"}, {"li": "Deep understanding of the Canadian and US markets, including trends, customer behavior, and cultural insights"}, {"li": "Must be well-versed in Graphic design (Photoshop, Adobe Aftereffects) and video editing (Adobe Premier Pro or Final Cut Pro)"}, {"li": "Create weekly Instagram and other social handles including Reels and Posts and run ads on Social media"}, {"li": "Performance marketing to generate leads and sales through our website"}, {"li": "Proven track record of growing social media accounts and driving measurable results"}, {"li": "Excellent copywriting, communication, and organizational skills"}, {"li": "Proficiency with social media tools and analytics platforms (e.g., Hootsuite, Instagram Insights, Facebook Ads Manager)"}, {"li": "Ability to work independently and manage multiple projects in a fast-paced environment"}], "h2": "What We Offer", "ul": [{"li": "Competitive salary based on experience"}, {"li": "Opportunity to work with a growing, dynamic brand"}, {"li": "Flexibility with hybrid working arrangements"}], "p": "If you're passionate about fashion and social media, and have a strong understanding of the local market in Canada and the US, we want to hear from you."}