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Senior Campaign Manager, Search Lead

2 months ago


Toronto, Ontario, Canada IPG MediaBrands Full time
Position Summary

The Senior Campaign Manager, Search is responsible for driving overall account performance and execution, while mentoring and training junior employees to provide best-in-class expertise and recommendations that drive performance.

Key Responsibilities
  • Partner with cross-functional teams to develop and execute search campaigns that meet client objectives.
  • Lead the development of campaign strategies, including keyword research, ad copy creation, and budget allocation.
  • Mentor and train junior employees to ensure they have the skills and knowledge needed to succeed in their roles.
  • Stay up-to-date with industry trends and best practices to ensure the team is always using the latest techniques and tools.
Requirements
  • Proven experience in search campaign management, with a strong understanding of search engine algorithms and best practices.
  • Excellent communication and leadership skills, with the ability to partner with cross-functional teams and mentor junior employees.
  • Strong analytical skills, with the ability to analyze campaign data and make data-driven decisions.
  • Ability to stay up-to-date with industry trends and best practices.