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Digital Transformation Specialist

2 months ago

Montreal, Quebec, Canada BRP Full time
About the Role

We are seeking a highly skilled Global CRM Strategist to join our team at BRP. As a key player in our digital transformation, you will lead end-to-end digital projects with a focus on customer experience.

Key Responsibilities
  • Develop and implement customer-centric strategies to build lasting relationships with our customers.
  • Identify business opportunities to increase customer experience and upsell opportunities.
  • Map untapped opportunities and define a multi-channel approach to improve CRM strategies.
  • Recommend potential boosting tactics and lead the end-to-end strategy (acquisition, retention, upsell & repurchase).
  • Use data to define KPIs and goals across different segments, identify trends, and deepen consumer knowledge.
  • Optimize CRM program to deliver upon overall objectives.
Working with Our Team

You will work closely with our digital and brand marketing teams to gather brand, e-commerce, omnichannel, and CRM objectives. Together, you will build recommendations, plan the best path to achieve goals, and bring plans to stakeholders for influence.

Requirements
  • Bachelor's degree in marketing or related field.
  • Minimum of 7+ years of relevant experience in customer relationship management and strategic planning.
  • Experience in marketing automation (multi-channels).
  • Solid understanding of e-commerce and market trends.
  • Knowledge of Adobe campaign solution or Salesforce required.
  • Fluent in both English and French (written and spoken).
  • Eager to engage and innovate.
  • Ability to work in collaboration with different divisions of the organization.
  • Good communicator.
  • Great problem-solving skills and creativity.
  • Detail-oriented with a critical degree of accuracy.
  • Ability to prioritize work and to carry out multiple tasks simultaneously, while adhering to deadlines.
  • Ability to lead medium-scale projects.
About BRP

BRP is a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt, and even in the air. We operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia, and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it's not about the destination; It's about the journey.