Email Developer – Salesforce Marketing Cloud Specialist

4 weeks ago

St John's, Newfoundland and Labrador, Canada Intact Full time
About the Role

We are seeking an experienced Email Developer to join our team in a Salesforce Marketing Cloud role. As an Email Developer, you will be responsible for producing, automating, deploying, and monitoring acquisition, retention, and transactional emails targeting clients and prospects for our various brands.

You will utilize your technical knowledge in email coding and deploying on the Salesforce Marketing Cloud platform to play a key role in the evolution of our omnichannel strategy, including communications via SMS and push notifications. You will actively participate in the delivery of a wide range of initiatives directly contributing to our main business objectives.

Key Responsibilities
  • Develop and optimize front-end code to deliver responsive email campaigns.
  • Manage personalization, versioning, and email rendering, execute pre-deployment testing, deploy campaigns, and monitor email delivery through the Salesforce Marketing Cloud platform.
  • Create, maintain, and monitor automations for email and SMS campaigns.
  • Participate in determining targeted audiences and segments for list creation by the database team and steer requirements to implement the desired level of personalization.
  • Follow technological trends, innovations, and best practices in electronic communications and proactively share them with the team.
  • Collaborate with marketing advisors, internal stakeholders, and the external creative agency as needed.
  • Implement A/B testing, integrate dynamic content, and leverage best practices in terms of email accessibility and deliverability.
  • Participate in email campaigns' performance tracking and recommend optimization opportunities.
  • Liaise with IT resources for platform maintenance when required.
Requirements
  • College or bachelor's degree in a relevant field or any combination of equivalent education and experience.
  • At least 10 years of relevant experience in a similar role.
  • Mastery of the Salesforce Marketing Cloud platform; experience with Adobe Campaign is an asset.
  • Proficient in HTML/CSS/JavaScript, AMPscript, SQL, and SSJS.
  • Skilled with Photoshop and other Adobe CS products.
  • Experience using email testing tools, such as Litmus.
  • Strong work methodology and ability to manage time and priorities.
  • Attention to details.
  • Great ability to adapt to change and to tolerate stress.
  • Autonomous, collaborative, and solution-oriented.
  • Salesforce Marketing Cloud Email Specialist certification is an asset.
  • For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
  • No Canadian work experience required, however, must be eligible to work in Canada.
What We Offer
  • A financial rewards program that recognizes your success.
  • An industry-leading Employee Share Purchase Plan; we match 50% of net shares purchased.
  • An extensive flex pension and benefits package, with access to virtual healthcare.
  • Flexible work arrangements.
  • Possibility to purchase up to 5 extra days off per year.
  • An annual wellness account that promotes an active and healthy lifestyle.
  • Access to tools and resources to support physical and mental health, embracing change, and connecting with colleagues.
  • A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs.
  • Inclusive employee-led networks to educate, inspire, amplify voices, build relationships, and provide development opportunities.
  • Inspiring leaders and colleagues who will lift you up and help you grow.
  • A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer. At Intact, we value diversity and strive to create an inclusive, accessible workplace where all individuals feel valued, respected, and heard.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We'll work with you to meet your needs.

If you are an employee of Intact or belairdirect, please apply for this role on Contact People.

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