Field Marketing Manager

1 month ago

Vancouver, British Columbia, Canada EightSix Network Full time

About EightSix Network

We are a team of entrepreneurs who believe in empowering our clients and employees. We help businesses evaluate their risks and develop solutions tailored to their needs. Our structure enables our teams to maintain their own unique culture while leveraging support and resources from our corporate centers of excellence.

Job Summary:

We are looking for a strategic Marketing Manager to join our Canadian Field Marketing team. The successful candidate will drive strategy, development, and execution of innovative campaigns that generate leads, accelerate pipeline, and support revenue growth in British Columbia.

Key Responsibilities:

  • Develop and execute field marketing plans with an effective mix of marketing programs in support of business priorities for assigned regions.
  • Act as a strategic business partner to sales leadership and single point-of-contact for all things marketing.
  • Own and deeply understand assigned region(s) pipeline/revenue targets and be accountable for marketing's role in reaching those goals.
  • Drive operational excellence throughout the business, connecting the dots, and making key decisions to help teams execute against the marketing strategy.
  • Collaborate effectively with marketing centers of excellence (COEs).
  • Deploy a mix of targeted events to acquire new leads, create and accelerate pipeline, and retain customers.
  • Develop regional paid media strategy to increase brand awareness and lead generation.
  • Identify Subject Matter Experts from your assigned regions and topics relevant to Canada.
  • Forecast, measure, analyze, and report on impact of field marketing programs focusing on inquiry/response rate, conversion metrics, database growth/health, and pipeline acceleration impact.
  • Monitor market for trends, benchmarks, opportunities, best practices, tools/platforms, and actively recommend opportunities to leadership.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related area.
  • Minimum of 5+ years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs.
  • A demonstrable understanding of marketing best practices and a proven track record of driving results.
  • Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
  • Highly organized with the ability to juggle competing demands, priorities, and resources.
  • Thorough proofreading and copywriting skills.
  • Strong attention to detail and keen focus on quality.
  • Strong team leader with the ability to build high-performing teams and work and influence cross-functionally.

What We Offer:

We are proud to offer comprehensive benefit and total compensation packages, including extended health benefits, disability insurance, RRSP matching, paid-time-off benefits, and eligible bonuses and commissions for some positions.

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