Digital Marketing Specialist

4 weeks ago


Calgary, Alberta, Canada ABM College Full time

ABM College is a leading career training institution in Alberta and Ontario. We are seeking a highly skilled PPC Specialist to create and maintain a strong online presence and increase lead generation through organic traffic. The ideal candidate will have experience in generating leads, data analysis, and reporting. They will also be familiar with multiple platforms, including AdWords, Facebook, and Yahoo. The successful candidate will be responsible for writing attractive and concise copy for adverts, participating in forming effective paid search strategies, launching and optimizing various PPC campaigns, and monitoring budget and adjusting bids to gain better leads. They will also be involved in keyword selection and audience targeting, tracking KPIs to assess performance and pinpoint issues, and producing reports for management. The PPC Specialist will maintain partnerships with PPC ad platforms and vendors and stay up-to-date with the latest PPC and SEM trends. If you have a proven track record of generating leads and experience in the education sector, we encourage you to apply for this exciting opportunity.



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