Amazon Advertising Specialist

Amazon Advertising Specialist
Welcome to the exciting opportunity for an Amazon Advertising Specialist with JPNB Consulting.
This role is particularly appealing for several reasons:
1) You will have the chance to promote exceptional products, all produced in-house by our client in their US-based facility. They prioritize quality, utilizing only the finest ingredients and meticulous processes, setting them apart from competitors.
2) The company fosters a positive culture with a friendly atmosphere, where employees are trusted to meet clear (yet ambitious) KPIs without micromanagement. If you excel in your role, you can enjoy a fulfilling career.
3) There are significant growth prospects. The company has been doubling its size annually and is actively expanding its team. Joining now could position you for a future leadership role, such as Marketing Director, within five years.
Now, let’s delve into the specifics.
This dynamic role requires a highly skilled and motivated individual with a background in managing PPC campaigns, particularly on Amazon.

Key Responsibilities:

• PPC Campaign Management:
  Oversee and refine PPC campaigns on Amazon Seller Central to ensure optimal ROI. Enhance product visibility and sales rank through effective PPC strategies. Utilize Amazon's advertising console and brand analytics tools. Stay updated on industry trends and algorithm changes to implement effective strategies.

Data Analysis:

• Exhibit strong proficiency in Google Sheets for data analysis and reporting. Use internal tools linked to MySQL databases for data extraction and analysis. Collaborate with product managers to derive actionable insights and make informed decisions.

Tool Proficiency:

• Familiarity with Amazon Seller Central, including its advertising console and brand analytics. Experience with tools like Scale Insights and DataRova for comprehensive campaign insights. Basic knowledge of MySQL databases for navigating and understanding data in internal tools.

Collaboration:

• Work closely with cross-functional teams, including marketing, analytics, and product teams.

Reporting:

• Generate regular and ad-hoc reports on PPC performance, providing insights and recommendations. Ensure accurate and timely reporting to measure campaign success.

Qualifications:

• Demonstrated experience in managing PPC accounts, preferably on Amazon Seller Central.
• Experience managing a PPC budget exceeding $100K monthly for a single client account.
• Strong proficiency in Google Sheets for data analysis and reporting.
• Excellent analytical and problem-solving abilities.
• Ability to adapt to evolving industry trends and utilize new tools and methods as necessary.

Preferred Qualifications:

• Experience with MySQL databases for data extraction and analysis.
• Familiarity with tools such as Scale Insights and DataRova.
• Experience using AI tools to enhance learning and problem-solving capabilities.
• Ability to innovate and develop solutions to complex challenges.

If this role aligns with your career aspirations, we encourage you to consider this opportunity with JPNB Consulting.

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