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Enterprise Marketing Strategist

2 months ago

Vancouver, British Columbia, Canada owl Full time
About the Role

We are seeking a highly skilled and experienced Enterprise Marketing Strategist to join our team at Owl Labs. As a key member of our marketing team, you will play a critical role in developing and executing our marketing strategies to drive business growth and increase our product's visibility in the market.

Key Responsibilities
  • Marketing Strategy Development: Develop and implement marketing strategies to generate targeted and high-quality leads.
  • Enterprise Engagement: Identify and target key decision-makers, develop and implement strategies to approach and engage these individuals effectively.
  • Digital Marketing: Design and execute digital marketing campaigns tailored to the enterprise audience, leveraging social media, email marketing, SEO, and other digital tools to maximize reach and engagement.
  • Content Creation: Develop high-quality, relevant content tailored to the interests and needs of enterprise decision-makers, including blog posts, whitepapers, case studies, and video content.
  • Data-Driven Strategies: Utilize data analytics to inform marketing strategies, monitor performance, and adapt tactics as necessary, developing success metrics and regularly reporting on campaign performance.
  • C-Suite Collaboration: Work directly with C-suite executives to align marketing strategies with overall business goals, providing insights and recommendations based on market trends and campaign results.
Qualifications
  • Proven Experience: Proven experience in marketing, with a focus on B2B and enterprise-level engagement.
  • Marketing Expertise: Strong understanding of traditional and digital marketing tools and techniques.
  • Relationship-Building: Excellent relationship-building and communication skills.
  • Content Creation: Experience in content creation.
  • Communication Skills: Excellent communication and writing skills.
  • Data Analysis: Creative thinker with data-driven analytical aptitude.
  • Teamwork: Ability to work independently and in a team environment.
  • Technical Skills: Experience with SEO/SEM, Google Analytics, and CRM software.
  • Education: Bachelor's degree in Marketing, Business, or a related field.
About Owl Labs

Owl Labs is a fast-growing Claims Intelligence Platform in North America, backed by venture capital and led by a team of experienced entrepreneurs and industry experts. We are committed to shaping the future of insurance claims monitoring through innovative technology and data-driven insights.

As a member of our team, you will have the opportunity to work with a talented group of professionals, contribute to a product that is transforming the insurance industry, and enjoy a comprehensive benefits package, flexible vacation time, and the opportunity to collaborate with an exceptional team.