Brand Strategist

2 months ago


Sun Peaks, British Columbia, Canada Sun Peaks Resort Full time
Job Summary

We are seeking an experienced and innovative Marketing Director to lead our marketing efforts and drive business growth at Sun Peaks Resort. As a key member of our leadership team, you will be responsible for developing and executing strategic marketing plans, managing our brand identity, and overseeing our marketing budget.

Key Responsibilities
  • Marketing Strategy and Planning: Develop and implement comprehensive marketing strategies to achieve business objectives, including market research, competitor analysis, and trend identification.
  • Brand Management: Oversee the development and execution of our brand strategy, ensuring consistency across all marketing channels and touchpoints.
  • Marketing Budget Management: Manage our marketing budget, ensuring effective allocation of resources to achieve business objectives.
  • Team Leadership: Lead and manage a team of marketing professionals, providing guidance, coaching, and development opportunities to ensure team success.
  • Collaboration and Communication: Collaborate with cross-functional teams, including sales, communications, and operations, to ensure alignment and effective communication of marketing strategies and initiatives.
  • Performance Measurement and Reporting: Develop and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and provide regular reporting to senior leadership.
Requirements
  • Experience: Minimum 10 years of professional experience in marketing, including at least 5 years in a leadership position with strategic oversight.
  • Education: Degree in marketing, commerce, or a related field, with advanced knowledge in digital marketing and creative project management.
  • Skills: Proven management skills, strong business acumen, ability to lead cross-functional teams, skilled relationship manager, experienced in executing detailed, integrated marketing campaigns, results-oriented, and proficient in computer skills, including web & social analytics, Google Adwords, and Adobe Creative Suite.
What We Offer
  • Competitive Salary: $95,000.00 per annum.
  • Benefits Package: Comprehensive benefits package, including health spending account and employee and family assistance program.
  • Professional Development Opportunities: Opportunities for training and professional development to enhance your skills and career growth.
  • Work-Life Balance: Flexible work arrangements to support work-life balance and employee well-being.
  • Recognition and Rewards: Recognition and rewards for outstanding performance and contributions to the organization.