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Head of Marketing and Communications
2 months ago
UniUni, a leading logistics company in North America, is seeking a seasoned Marketing Director to spearhead our marketing efforts across Canada. This strategic role will be instrumental in developing and executing marketing campaigns that enhance our brand presence, drive business growth, and attract new customers.
Key Responsibilities- Strategic Leadership: Refine and prioritize our markets to expand our global presence and maintain our lead by delivering targeted local and online strategies that align with our brand strategy.
- Marketing Campaigns: Oversee the planning, execution, and optimization of marketing campaigns across multiple channels, including digital, traditional, and social media.
- Growth Strategy: Develop and implement a growth strategy to drive demand and new customer acquisition across various traffic channels, focusing on Mass & Brand activities, Search Marketing, Social Marketing, Outbound Marketing, Affiliate Marketing, and Mobile.
- Market Message: Define and deliver market messages through various channels, including website, product fact sheets, press releases, industry publications, and social media.
- Marketing Channels: Lead the growth and development of all marketing channels, including email, CRM, paid search, SEO, affiliates, partnerships, advertising, direct mail, promotions, events, social media, and display.
- Brand Presence: Strengthen UniUni's brand presence and identity within the Canadian market.
- Consumer Insights: Leverage consumer insights and trends to identify key issues and opportunities for profitable growth.
- Mass & Brand Programs: Create Mass & brand programs to create awareness and drive new customer acquisition efforts.
- Campaign Creation: Lead the creation, management, and execution of marketing campaigns, ensuring they are on time, on budget, and meet performance goals.
- Campaign Analysis: Monitor, analyze, and report on the effectiveness of marketing campaigns, adjusting strategies as needed.
- A minimum of 7-10 years of experience in marketing, with at least 3-5 years in a leadership role.
- Bachelor's degree in Marketing, Business Administration, or a related field; an MBA is a plus.
- Proven success in developing and executing marketing strategies within the Canadian market.
- Strong knowledge of digital marketing, social media, content creation, and brand management.
- Administration and management—Knowledge of business and management principles involved in strategic planning, resource allocation, leadership technique, production methods, and co-ordination of people and resources.
- Communications and media — Knowledge of media production, communications, and dissemination techniques and methods.
- A creative thinker and proven leader with a track record of translating thinking into action plans and output.
