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Senior Marketing Strategist

2 months ago

Toronto, Ontario, Canada Desjardins Full time
About the Role

We are seeking a highly experienced Senior Marketing Strategist to join our team at Desjardins. As a key member of our marketing department, you will play a critical role in defining and maintaining a global vision of customer development orientations, particularly in terms of acquisition, growth in product/service ownership, and loyalty for the Desjardins banking division outside Quebec.

Key Responsibilities
  • Collaborate with various sectors to develop relationships with our members and customers, and to achieve overall business ambitions for customers outside Quebec.
  • Assume a leadership and influencing role with various stakeholders in files and projects involving the planning and development of marketing initiatives that are often strategic and complex, multi-sectoral, and innovative in nature.
  • Work closely with the Marketing Intelligence team to transform customer data into actionable insights to guide decisions.
  • Analyze and disseminate findings to key stakeholders and propose recommendations aligned with the business ambitions and priorities of the Desjardins Enterprise sector.
  • Carry out competitive intelligence and benchmarking to monitor market trends and developments on an ongoing basis.
  • Assume a leadership and influential role with various stakeholders in files and projects involving the planning and development of marketing initiatives that are often strategic and complex, multi-sectoral, and innovative in nature.
  • Help make the Business (B2B) sector's member and customer turnaround a reality by identifying and correcting roadblocks on an ongoing basis, and by fostering a culture centered on the member and customer experience.
What We Offer
  • Competitive salary and annual bonus.
  • 4 weeks of flexible vacation starting in the first year.
  • Defined benefit pension plan that provides predictable, stable income throughout retirement.
  • Group insurance including telemedicine.
  • Reimbursement of health and wellness expenses and telework equipment.
Requirements
  • Bachelor's degree in marketing.
  • A minimum of nine years of relevant experience, specifically in marketing strategy, planning, and analysis.
  • Please note that other combinations of qualifications and relevant experience may be considered.
  • MBA/Academic specialization in Marketing science.
  • Advanced proficiency of English and French due to the nature of the duties or work tools or because the position involves interactions with English-speaking partners, members, and/or clients.
  • Proficiency in developing comprehensive marketing frameworks from the ground up, ensuring effective utilization of the allocated budget.
  • Expertise building brand awareness campaigns and mass media campaigns.