Digital Marketing Specialist

2 months ago

Brampton, Ontario, Canada Seed Nanotech Full time
Job Summary:

We are seeking a highly skilled Digital Marketing Specialist to join our team at Seed Nanotech. The ideal candidate will have a strong background in digital marketing and be able to develop and execute comprehensive digital marketing strategies.

Key Responsibilities:
  • Develop and Execute Digital Marketing Strategies: Plan and execute all digital marketing campaigns, including search engine optimization (SEO), search engine marketing (SEM), marketing database management, email marketing, social media marketing, and display advertising.
  • Design and Maintain Social Media Presence: Design, build, and maintain our social media presence across various platforms.
  • Identify Trends and Insights: Identify trends and insights in the digital marketing landscape and optimize spend and performance based on the insights.
  • Collaborate with Internal Teams: Collaborate with internal teams to create landing pages and optimize the user experience.
  • Collaborate with Agencies and Vendors: Collaborate with agencies and other vendor partners to develop and execute digital marketing campaigns.
  • Evaluate Emerging Technologies: Evaluate emerging technologies and recommend their implementation to improve digital marketing efforts.
  • Update and Design Company Website: Update and design the company website using Joomla, WordPress, or CMC, and ensure it is optimized for search engines.
  • Develop and Analyze Website Content: Develop, analyze, debug, and maintain the company website, and optimize website content to improve user experience.
  • Optimize Website Content: Optimize website content using a variety of graphics, databases, animation, and other software.
  • Stay Up-to-Date with Industry Trends: Stay up-to-date with the latest industry trends and best practices in digital marketing.
  • Collaborate with Director and Team Members: Collaborate with the director and team members to develop and document website requirements.
Requirements:
  • Education: Minimum high school graduate and enthusiasm to learn and grow; a diploma or degree in marketing or a related field is preferable.
  • Experience: Some experience working in digital marketing is an asset; some experience in leading and managing SEO/SEM, marketing databases, email, social media, and display advertising campaigns is an asset.
  • Skills: Good knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends); working knowledge of ad serving tools (e.g., DART, Atlas) is an asset.

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