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Communications Specialist

2 months ago

Ottawa, Ontario, Canada Ashbury College Full time
About the Role

Ashbury College is seeking a highly skilled Communications Officer to join our team. As a key member of our Communications department, you will be responsible for creating and delivering innovative print and digital content that enhances the College's communications, promotional efforts, and stakeholder engagement.

Key Responsibilities
  • Design, produce, and distribute internal and external content
  • Edit, layout, and design a wide range of digital and print materials
  • Produce and deliver digital advertising campaigns
  • Produce video components to support advertising and fundraising goals
  • Develop and maintain graphic and content aspects of the College's website
  • Photograph, video, and digitally capture school activities and events
  • Maintain the College's library and digital asset management system
  • Create and monitor digital advertising campaigns
  • Produce social media content and key digital touchpoints
  • Monitor digital analytics and metrics, present performance recommendations and campaign reporting
  • Strategize and lead the building of optimized landing pages to convert traffic from targeted PPC advertising and retargeting campaigns
  • Maintain compliance with Ashbury College's brand standards
  • Develop templates for regularly used graphic elements such as PowerPoint presentations and electronic letterhead
  • Produce creative content for digital advertising campaigns and monitor impact and allocated budgets
Requirements
  • College diploma, other post-secondary certification, or accredited apprenticeship programs in graphic design, marketing, communications, or other related discipline and a minimum of one year of job-related experience
  • Experience in e-communications and marketing
  • Experience with WordPress or other website management applications; basic HTML5 is an asset
  • Proficiency in a variety of software programs, including Adobe Creative Cloud, social media tools, Mailchimp, and Microsoft Office Suite
  • Knowledge and experience with Google and Facebook advertising and analytics products, as well as general digital advertising techniques and standards
  • Demonstrated understanding of e-communications, including website maintenance and development, digital advertising, online publications and communications
  • Exceptional photography and image manipulation skills
  • Understanding of video and audio recording, editing, as well as production and post-production techniques and standards
  • Exceptional written and verbal communication abilities and excellent detail-oriented editing skills
  • Ability to interact with all school departments, including faculty and students, to gather content for publications and communications
  • Fluency in languages in addition to English would be an asset
About Ashbury College

Ashbury College is a leading not-for-profit independent day and boarding school for students in Grades 4 to 12 located in Canada's capital and on the traditional, unceded territory of the Anishinàbe Algonquin Nation. We serve a diverse community with students from over 60 nationalities from the National Capital Region, the diplomatic community, and international boarding and day students.

Our mission is to inspire students in a dynamic learning environment as intellectually curious, compassionate, and responsible global citizens. Our strategic direction is centered on the highest standards in teaching and learning, whole student development, access and inclusion in our pluralistic community, community engagement, and resource stewardship for long-term sustainability.