Digital Marketing Strategist
7 days ago
Job Summary:
Semtech Corporation is seeking an experienced Digital Outbound Marketing Manager to conceptualize and execute on multi-channel outbound campaigns that will directly drive pipeline growth and revenue generation. As a global leader in innovative semiconductor solutions, Semtech is committed to providing a seamless digital experience for our customers, partners, and stakeholders. We're looking for a creative, analytical marketer to lead outbound campaign efforts that will directly drive pipeline growth and revenue generation.
Key Responsibilities:
- Develop and Execute Outbound Marketing Strategies: Design, create, execute, and optimize marketing campaigns to increase prospect and customer engagement and conversion using outbound levers including but not limited to:
- Automated outbound workflows supporting trigger events
- Lead nurturing campaigns to support engagement
- ABM initiatives
- Digital event marketing (webinars, events, podcasts, etc.), pre-event and post-event
- Drive Data-Driven Experiments: Devise and drive data-driven experiments in marketing campaigns that innovates user experience; scale and drive automation of winning experiments to improve user experience and engagement
- Manage Marketing Database: Own and curate the marketing database to ensure the firm's universe of prospects is constantly growing and highly accurate (automating processes where needed / necessary)
- Monitor and Report Success Metrics: Report and monitor success metrics for the outbound marketing channel mix and identify critical improvement opportunities within the programs with action plans to address
Requirements:
- Bachelor's degree in marketing, business, or a related field, or equivalent experience
- 5+ years of experience in B2B technology marketing
- Experience in identifying target audiences and driving lead generation
- Experience in managing corporate marketing events strategy and execution
- Ability to work cross functionally with internal teams as well as with customers and partners
- Knowledge of marketing, events, and sales enablement best practices
- Excellent project management skills
- Strong communication skills (written and verbal)
- Experience with Marketing Automation software (HubSpot a plus)
- Experience working with Salesforce preferred
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