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Amazon Marketing Content Specialist

3 months ago

Victoria, British Columbia, Canada Toronto Film School Full time

Are you passionate about crafting innovative content strategies for dynamic eCommerce brands?

We are a rapidly expanding performance marketing agency that oversees substantial monthly investments in direct-response advertising for exceptional direct-to-consumer brands.

Our focus is on collaborating with groundbreaking brands, managing significant budgets, and bringing imaginative concepts to fruition.

Our operational model is rooted in the principles of Alignment and Transparency, distinguishing us from traditional agencies that thrive on hefty retainers; we succeed by delivering remarkable results.

As part of our team of over 180 professionals, including Media Buyers, Copywriters, Content Managers, and more, we are seeking a Content Manager to assist our Amazon division in reaching ambitious growth targets.

REQUIREMENTS:

Whether you are just starting in the advertising field or are a seasoned expert, we value individuals who can set aside their egos. A keen eye for detail, a strong work ethic, and project management skills are more important than experience. We embrace creativity and uniqueness.

Experience with Amazon is beneficial but not mandatory; any background in managing content for other paid media platforms (such as Facebook, Google, YouTube, etc.) is also welcome.

DAY-TO-DAY RESPONSIBILITIES
  1. Drive the creation of Amazon content strategies for a variety of client brands.
  2. Develop high-converting Amazon A+ Content, Stores, and Listing images.
  3. Analyze and refine creatives based on performance metrics.
  4. Collaborate with media buyers and clients to test new content, sharing key insights with clients.
  5. Engage with clients weekly to oversee the delivery of creative assets, including user-generated content, videos, and testimonials.
  6. Work closely with our dedicated content creation team to ensure that creatives align with client standards.
  7. Maintain regular communication with team members and clients; your input will be valued.
  8. Stay updated on the latest content trends in the industry to guide team members, influence projects, and enhance creative performance.
  9. Innovate and propose new ideas and conversion strategies. Create, test, and iterate.
ABOUT THE ROLE

Content Managers are built on three essential pillars: Strategy - Creativity - Delegation.

Here are some reflective questions a stellar Content Manager considers when scaling brands on Amazon:

Strategy
  1. Which Customer Profiles are we targeting with this product?
  2. How can I enhance the feedback loop between Media Buyers and Content Creators to ensure future designs are informed by performance data?
  3. What elements contribute to a high-converting Amazon store?
  4. How do I cultivate strong partnerships based on alignment, transparency, performance, and trust with the clients I manage?
  5. What creatives, promotions, and post-click experiences will best assist users at each stage of their Customer Journey?
Creativity
  1. What is the ultimate goal our Customer Profile aims to achieve? What content can we create (image, copy, video) to illustrate that this product will help them succeed?
  2. What fresh perspectives can we explore at each stage of the Customer Journey to uncover new creatives that drive engagement?
  3. Which creative format is most suitable for each objective? (Listing image, A+ Content, AMZ Storefront, Sponsored Video)
Delegation
  1. How can I efficiently create a content framework to communicate my vision to the Content Creation team?
  2. What additional resources from our team are necessary to implement my strategy, and how will I manage those tasks?
ABOUT OUR AGENCY

We are dedicated to assembling a team of motivated individuals who are enthusiastic about the Direct-To-Consumer landscape and eager to learn and grow. We inspire one another to produce outstanding work and encourage team members to share even their most unconventional ideas.

Team culture is paramount to us. We conduct regular discussions to explore industry trends and new opportunities. You'll collaborate with a team that possesses extensive marketing experience, eager to learn from you just as much as you will from them.

APPLICATION INSTRUCTIONS

Friendly reminder - don't overlook this section ; )

  1. Please attach your resume in PDF format.
  2. Along with your resume, include a cover letter in PDF format.
  3. Any digital materials that showcase your creativity are welcome with your application.
ADDITIONAL INCENTIVES

Want to distinguish yourself from other candidates?

Select a brand on Amazon and provide us with examples of effective listing images along with a brief explanation of their effectiveness.

We appreciate your interest and thank all applicants, but only those shortlisted will receive a response.

BENEFITS

Perks for our remote team members:

  1. Engaging virtual events focused on fun and growth.
  2. Comprehensive benefits through our partner.
  3. Casual dress code.
  4. Remote work flexibility.
  5. Adaptable work schedule.

Perks for those visiting the office:

  1. Commuter-friendly facilities, including bike storage.
  2. Comprehensive benefits through our partner.
  3. Dog-friendly environment.
  4. Local beer on tap for your enjoyment.