Digital Marketing Systems Engineer

1 month ago

Edmonton, Alberta, Canada ATRIUM DIGITAL Full time
About Atrium Digital

Atrium Digital is an innovative digital marketing agency based in Canada and the USA with a global team and clientele. We are a full-service agency that offers a wide range of digital marketing services, including conversion rate optimization, digital marketing strategy, and UX design.

Job Title: Junior CRO | Marketing Systems Engineer

We are seeking a highly motivated and detail-oriented Junior CRO | Marketing Systems Engineer to join our team. As a Junior CRO | Marketing Systems Engineer, you will be responsible for conducting audits and analyses of client websites and digital platforms to identify conversion bottlenecks and optimization opportunities.

Key Responsibilities:
  • Conduct audits and analyses of client websites and digital platforms to identify conversion bottlenecks and optimization opportunities.
  • Support the development of CRO strategies based on data-driven insights and user behavior analysis.
  • Help design and execute A/B tests, multivariate tests, and other experimentation methodologies to optimize conversion rates and user interactions.
  • Monitor test performance, analyze results, and assist in iterating strategies based on findings.
  • Conduct heuristic evaluations and usability tests to identify UX issues and propose solutions.
  • Utilize web analytics tools to generate actionable recommendations through data analysis, highlighting opportunities for performance optimization.
  • Assist in communicating findings, implementation strategies, progress, and results to clients.
  • Work with the Strategy Director to analyze clients and businesses for key insights and recommended digital marketing model changes.
  • Assist in producing a workable and measurable digital marketing data model representing each client's digital marketing system.
  • Help prepare dashboards and spreadsheets for monitoring model performance changes over time.
  • Conduct regular model analysis and audits to find opportunities for improvement.
  • Collaborate internally with other specialists to identify areas for improvement based on data/model analysis.
  • Perform competitive analysis and marketing research to identify potential improvements for each client.
  • Help prepare detailed quarterly reports with data collected from social media tools, analytics software, and CRMs, including well-written insights for presentation to clients.
  • Collaborate with other agency departments to coordinate and improve cross-channel marketing strategies, including advertising, social media, content marketing, SEO, web, and brand strategy.
  • Engage in in-person and video presentations with clients to review performance and present evolving strategies.
  • Assist in outlining scope and strategy changes for clients to approve and implement into their existing marketing mix and services contract with Atrium.
Requirements:
  • Up to 1 year of experience in a marketing role or relevant internships.
  • Basic understanding of key digital marketing metrics: social media, Google Analytics, CRM software, and ad networks.
  • A passion for UX principles, user-centered design methodologies, and their application to CRO initiatives.
  • Familiarity with industry software (Analytics, Cloud Campaign, HubSpot, etc.).
  • Comfortable with basic data analysis and deriving actionable insights.
  • Formal education in Business (BBA, BComm), UX Design, Data Sciences/Analytics, or related fields.

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