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Marketing Automation Strategist

2 months ago

Old Toronto, Ontario, Canada Panda Hub Inc. Full time

We are seeking a Marketing Automation Strategist to join our dynamic marketing team at Panda Hub Inc. The ideal candidate will be responsible for implementing and optimizing marketing automation processes to drive lead generation and customer engagement.

Key Responsibilities:
  • Design and Deploy Automated Marketing Campaigns: Develop and execute automated marketing campaigns using industry-leading platforms such as HubSpot or Marketo to drive business growth.
  • Lead Nurturing and Segmentation: Develop and maintain automated workflows for lead nurturing, segmentation, and scoring to ensure effective lead management.
  • Campaign Performance Analysis: Analyze campaign performance and make data-driven recommendations for optimization to improve marketing ROI.
  • Integration and Collaboration: Collaborate with cross-functional teams to integrate marketing automation with CRM systems and other marketing technologies to enhance marketing efforts.
  • Stay Up-to-Date with Industry Trends: Stay updated on emerging trends and best practices in marketing automation and implement them to enhance our marketing efforts.
Preferred Qualifications:
  • Bachelor's Degree in Marketing or Related Field: A degree in Marketing, Business Administration, or a related field is required.
  • Marketing Automation Experience: Proven experience with marketing automation platforms such as HubSpot, Marketo, or Pardot is essential.
  • Analytical and Communication Skills: Strong analytical skills with the ability to interpret data and generate actionable insights, as well as excellent communication and collaboration skills.
  • Relevant Certifications: Relevant certifications in marketing automation tools are a plus.