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Head of Growth
2 months ago
About Berg Search
Berg Search is a pioneer in delivering high-quality education, leveraging technology and innovation to meet the changing needs of students and maximizing student outcomes.
Our Mission
We are progressing towards our vision of enabling access to education for students from more than 150 countries, although we've only been able to offer European degrees until recently.
Job Summary
We are actively searching for a Head of Growth - Canada who will be responsible for optimizing the customer journey from end-to-end.
Key Responsibilities
- Own the customer journey for our Canadian Market from first conversion of the user to becoming a student
- Define conversion strategy throughout the customer acquisition funnel
- Identify and prioritize initiatives based on data to drive growth
- Directly lead marketing teams to ensure optimized positioning and a conversion-oriented customer journey
- Closely collaborate with other teams and units (e.g., performance marketing, sales) to improve overall results
- Measure success along defined metrics / KPIs and leverage insights for continuous improvement
Requirements
- Successfully completed university degree in business, economics, or a related field
- Multiple years of experience in a startup, high-growth company, consulting, or a similar high-paced environment
- Strong data acumen with experience in making data-driven decisions
- Experience with steering a team, leveraging cross-unit resources, and external service providers to implement marketing initiatives
- Experience with customer-centric and target-group-focused communication
- Ideally, experience in a conversion-oriented B2C environment such as e-commerce
- Ideally, experience with marketing in an international environment and in a go-to-market setting
What We Offer
- A versatile and responsible task in a collegial atmosphere at a pioneer of digital education
- A great international working environment
- Attractive career prospects in a rapidly expanding entrepreneurial environment
- Internal further education offers and development perspectives with great creative freedom for your ideas and your commitment
- Possibility of a national and international job change within the group of companies
- Performance-related salary increases, employee discounts, and partnerships
- Flexible working time