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Digital Marketing Manager

2 months ago

Markham, Ontario, Canada Sienna Senior Living Full time
About Sienna Senior Living

We are a leading owner and operator of seniors' residences in Canada, committed to providing care, support, and services to our residents and their families.

Job Summary

We are seeking a highly skilled Digital Marketing Manager to lead our digital marketing initiatives and drive top-of-funnel lead generation and brand awareness.

Key Responsibilities
  • Develop and execute cohesive digital marketing strategies to drive lead generation and brand awareness
  • Collaborate with the Sales team to develop omni-channel marketing strategies to support business goals and objectives
  • Manage the relationship with our digital marketing agency and oversee the digital creative process
  • Lead digital marketing planning and calendar management for paid and owned channels
  • Own social channel strategy, management, and execution
  • Utilize data analytics tools and techniques to measure efficiency and effectiveness of digital marketing
  • Partner with internal colleagues and external vendors to optimize digital assets
  • Closely monitor digital marketing trends and strategies and competitive landscape
Requirements
  • University degree or college diploma in business, marketing, or related field
  • ~5+ years of relevant work experience in digital marketing campaign management and social channel management
  • Exceptional project management skills with strong attention to detail
  • Strong ability to prioritize multiple projects
About Us

We offer a welcoming culture that values diversity and differing perspectives, experiences, and beliefs. We provide a hybrid work model with 3 days a week working at our corporate head office in Markham, ON. We also offer a comprehensive Health & Dental benefits program with 50% of the cost paid by Sienna Senior Living.