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Content Creation Specialist
1 month ago
Lenovo is seeking a highly skilled and experienced Content Specialist to join our team. As a key player in driving marketing initiatives, you will be responsible for developing and executing content strategies that drive awareness, consideration, and demand for Lenovo's IDG products and solutions.
This is a cross-functional role that requires collaboration with various teams, including Geo marketing teams, product teams, and sales. You will be responsible for end-to-end planning, content sourcing/creation, execution, and optimization of content in alignment with business and marketing goals.
Key Responsibilities:
- Develop and execute content strategies that drive awareness, consideration, and demand for Lenovo's IDG products and solutions.
- Collaborate with functional team members to execute content and activation activities on schedule and within budget.
- Partner with the WW Product Marketing and WW Vertical & Solutions teams to develop messaging frameworks to support content development.
- Communicate and advocate for WW's content, funding, and support needs, while providing insights and feedback to Geo teams, business segments, etc.
- Collaborate with internal teams such as Insights, Web, Media and Social Centers of Excellence to support the development and execution of content.
- Assist in reporting up and out on content and activation results (e.g., benchmarks, KPIs, optimizations, effectiveness, etc.)
Requirements:
- 3+ years of content development experience
- Bachelor's degree in marketing/communications/business or equivalent work experience
Preferred Qualifications:
- Proven experience across a broad range of marketing activities, disciplines, and tactics (e.g., content creation aligned to a target audience buyer's journey, campaign development and activation, etc.)
