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Senior Director of Consumer Marketing

3 months ago

Hamilton, Ontario, Canada Allergan Full time
Company Overview:

At Allergan Aesthetics, a subsidiary of AbbVie, we specialize in the development, production, and promotion of a diverse range of leading aesthetic brands and products. Our portfolio encompasses facial injectables, body sculpting, surgical products, skincare solutions, and more. We are dedicated to delivering innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For further details, please visit our website.

Position Overview:

Role Summary: As a Senior Product Manager overseeing product launches, you will be instrumental in introducing new aesthetic neurotoxins and expanding indications into the market. Your responsibilities will include comprehensive management of product launches, from initial concept to market introduction. This position demands a profound understanding of the aesthetic sector, robust project management capabilities, and the ability to collaborate effectively across various teams.

Core Responsibilities:

  1. Product Launch Planning:
    • Formulate and implement detailed product launch strategies.
    • Establish go-to-market plans, including target audience identification, positioning, and pricing strategies.
    • Work in conjunction with marketing, sales, regulatory, global commercial development, medical affairs, and other departments to ensure cohesive execution.
  2. Market Insights and Analysis:
    • Identify requirements for market research to comprehend customer needs, industry trends, and competitive dynamics, collaborating closely with market research teams for execution.
    • Evaluate data to guide product positioning and launch strategies.
    • Spot opportunities for product differentiation and innovation.
  3. Project Coordination:
    • Lead cross-functional teams to guarantee timely and effective product launches.
    • Develop and oversee project timelines, budgets, and resource allocation.
    • Track project progress and proactively address any challenges or risks.
  4. Regulatory Compliance:
    • Ensure all products adhere to regulatory standards and requirements.
    • Collaborate with regulatory affairs to secure necessary approvals and certifications.
  5. Customer Engagement:
    • Ensure the voice of the customer is integrated into decision-making processes regarding launches.
    • Engage with key customers and stakeholders to collect feedback and insights.
    • Build and maintain strong relationships with healthcare professionals and key opinion leaders.
    • Provide training and support to sales teams and customers.
  6. Product Lifecycle Oversight:
    • Monitor product performance and gather feedback post-launch.
    • Identify improvement opportunities and collaborate with global commercial development to implement enhancements.
Qualifications:

  • A bachelor's degree in business, engineering, life sciences, or a related field is required; an MBA or advanced degree is preferred.
  • A minimum of 5 years of experience in product management, ideally within the medical device or pharmaceutical sectors.
  • A proven history of successfully launching medical devices or similar products.
  • A strong grasp of regulatory requirements and compliance within the medical device industry.
  • Excellent project management skills, with the ability to lead and inspire cross-functional teams.
  • Strong analytical and problem-solving capabilities.
  • Exceptional communication and interpersonal skills.
  • Willingness to travel as necessary.