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Senior Manager, Health Marketing, Strategic Initiatives

2 months ago


Kitchener, Ontario, Canada Sun Life Full time
About the Role

We are seeking a highly skilled and experienced Senior Manager, Health Marketing, Strategic Initiatives to join our team at Sun Life. As a key member of our Health Marketing leadership team, you will play a critical role in driving our business forward and delivering exceptional results.

Key Responsibilities
  • Develop and execute strategic marketing plans to support the growth and success of our Health business.
  • Lead cross-functional teams to deliver high-impact marketing campaigns and initiatives.
  • Collaborate with stakeholders to understand business needs and develop effective marketing solutions.
  • Manage and optimize marketing budgets to achieve business objectives.
  • Stay up-to-date with industry trends and competitor activity to inform marketing strategies.
Requirements
  • Master's or bachelor's degree in marketing, communications, or a related field.
  • Minimum 7 years of experience in an integrated marketing leadership role, preferably in the health industry.
  • Strong experience with full-funnel pipeline management, content strategy, and marketing calendar development.
  • Excellent stakeholder management and leadership skills.
  • Ability to think strategically and analytically to solve complex business problems.
What We Offer
  • A dynamic and supportive work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.
  • A recognition program that rewards outstanding performance.