Marketing Business Analyst

5 days ago

Milton, Ontario, Canada Food Service Solutions Canada Full time
Job Summary

Food Service Solutions Canada is seeking a highly skilled Marketing Business Analyst to join our team. As a key member of our marketing department, you will be responsible for analyzing market trends, competitors' pricing strategies, and product margins to optimize sales and profitability in Canada.

Key Responsibilities
  • Competitive Pricing Analysis
    • Conduct thorough market research and analyze competitors' pricing strategies, promotions, and discount structures.
    • Monitor market trends and customer preferences to identify opportunities for price adjustments and new pricing models.
    • Collaborate with the sales and marketing teams to develop competitive pricing strategies that maximize revenue and market share.
  • Margin Analysis and Optimization
    • Evaluate product margins across different market segments and channels, identifying areas for improvement.
    • Analyze pricing structures and cost components to determine the impact on profitability.
    • Develop and implement strategies to optimize margins while maintaining competitiveness and drive sales volumes.
    • Contact suppliers on large volume chain opportunities for lower costs and do margin analysis to ensure price competitiveness to maximize chain sales and volume.
    • Manage price increases from suppliers through the system and provide recommendation for flow through cost increases to market provided the market can and will accept such increases.
    • Maintain an FX impact for Canada and the USA based on FX rates for the CAD, USD, Euro, and CHF.
  • Sales Performance Evaluation
    • Analyze sales data to identify trends, patterns, and insights regarding pricing impact on sales volume and revenue.
    • Monitor the effectiveness of pricing and promotional strategies, making recommendations for adjustments as needed.
    • Collaborate with the sales team to develop pricing guidelines and provide training on pricing strategies and tactics.
  • Manage Pricing
    • Work closely with the marketing team to manage the chain pricing, price increases, and work with finance to bill back the supplier.
  • Competitive Intelligence
    • Gather and analyze data on competitors' product offerings, pricing strategies, and market positioning.
    • Stay up-to-date with industry trends and market dynamics to provide timely insights and recommendations.
    • Provide competitive intelligence reports and presentations to key stakeholders, highlighting market opportunities and threats.
  • System Support
    • Execute Salesforce implementation for Sales and Service.
    • Manage, maintain, and generate reporting for Salesforce.
    • Manage AutoQuotes and help the team to utilize the system to full potential.
    • Operate as backup support for Business Intelligence and daily reporting.
    Requirements
    • Bachelor's degree in business, marketing, economics, or a related field. A master's degree is a plus.
    • Proven experience as a Sales Marketing Analyst or similar role, preferably with a focus on competitive pricing and margin management.
    • Strong analytical and quantitative skills, with the ability to interpret complex data sets and derive actionable insights.
    • Proficiency in using analytical tools and software, such as Excel, SQL, and data visualization tools.
    • Knowledge of pricing models, market research methodologies, and competitive analysis techniques.
    • Excellent communication and presentation skills, with the ability to convey complex concepts to non-technical stakeholders.
    • Strong business acumen and a strategic mindset, with the ability to balance profitability and competitiveness.
    • Detail-oriented and highly organized, with the ability to manage multiple projects and priorities simultaneously.
    • Self-motivated and proactive, with a passion for continuous learning and staying ahead of industry trends.

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