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Marketing Advertising Specialist

3 months ago

Ottawa, Ontario, Canada Hard Rock International (USA), Inc. Full time

Position Overview:

Under the guidance of the Marketing Director, the Advertising Manager plays a pivotal role in executing all traditional and digital marketing strategies. This includes meticulous planning, coordination, execution, tracking, reporting, and analytics. The role demands management of a comprehensive production timeline, focusing on direct mail, radio, and various print communications throughout all production phases. The incumbent will oversee email marketing projects from initial concept through design, development, and implementation. A robust understanding of the digital landscape, including internet technologies (HTML, CSS), and online marketing principles is essential.

Key Responsibilities:

Advertising Management

  • Oversees marketing campaign components from inception to execution, ensuring the creation of print advertising materials such as postcards, brochures, event collateral, self-mailers, premium invitations, posters, and large signage.
  • Coordinates with external agencies on media planning, creative development, and execution.
  • Manages and monitors budgets, expenditures, accruals, reporting, and invoicing.
  • Engages with external account executives to explore advertising opportunities while analyzing performance against local competition.
  • Facilitates internal coordination of all marketing communication outputs.
  • Identifies optimal media usage across various platforms, including print, broadcast, digital, and out-of-home (OOH) advertising.
  • Establishes metrics for evaluating cost-effectiveness and return on investment, reporting findings to the Director and relevant stakeholders.
  • Collaborates with creative teams and vendors to drive continuous improvement and optimal production solutions for both new and existing materials.
  • Ensures brand consistency across all media formats while adhering to regulatory standards.
  • Develops specifications for departmental communication strategies.
  • Maintains adherence to deadlines, promptly notifying stakeholders of any potential delays.
  • Participates in marketing brainstorming sessions, contributing valuable insights for marketing initiatives.
  • Oversees team member development, including accountability, training, and performance assessments.
  • Performs additional duties as assigned, maintaining compliance with all applicable regulations.

Digital Marketing

  • Responsible for testing across various platforms and designs, adhering to best practices for templates, and staying updated on email and digital marketing trends.
  • Provides strategic marketing insights and recommendations to enhance customer acquisition and retention.
  • Collaborates with the database marketing team to ensure project timelines are met.
  • Conducts audits of content strategies and offers recommendations for enhancement.
  • Reviews monthly content calendars for accuracy and relevance.
  • Maintains brand standards and strategies in social media initiatives.
  • Captures live content during events such as concerts, sweepstakes, tournaments, or promotions.
  • Works closely with agencies to plan content creation and ensure asset development for various channels.
  • Assists with influencer marketing programs as needed.
Qualifications:
Experience, Education, and Certifications
  • Bachelor's degree in Business, Advertising, Marketing, or a related field is required.
  • A minimum of five (5) years of experience in Marketing or Advertising, preferably within an agency setting or similar industry, or an equivalent combination of education and experience.
  • Proficiency in graphic design software such as Photoshop and InDesign.
  • Experience with Google Analytics, SEO/SEM, and Google DoubleClick ad server.
  • Ability to obtain necessary registration as required by regulatory authorities.
Skills
  • Exceptional interpersonal and customer service skills.
  • In-depth knowledge of media buying practices in the region.
  • Strong organizational and time management capabilities.
  • Meticulous attention to detail.
  • Excellent verbal and written communication skills, with the ability to influence and persuade with diplomacy.
  • Robust project management skills; adept at handling multiple priorities in a fast-paced environment.
  • Sound judgment and decision-making abilities.
  • Strong leadership and management skills.
  • Capacity to multitask and utilize resources effectively within a deadline-driven environment.
  • Commitment to continuous improvement and creative problem-solving.
  • Highly motivated with a proactive approach; capable of working independently while supporting departmental goals.
  • Familiarity with the print production process and agency workflows is essential.
  • Fluency in both English and Canadian French (written and oral) is required.
Physical Demands
  • Work conditions are typical of an indoor, climate-controlled office environment, with exposure to factors associated with a casino setting, including noise, large crowds, and high-pressure situations. Must be able to stand for extended periods and navigate through various areas of the Casino and/or Hotel.

The casino environment is dynamic, fast-paced, and often crowded and noisy, requiring adaptability to various environmental factors.

Additional Information:

Hard Rock International is committed to equal opportunity employment. We embrace our motto of inclusivity and strive to cultivate a workplace culture that values every team member.

We are dedicated to providing employment accommodations in accordance with applicable human rights and accessibility legislation.