Marketing Communications Specialist

4 days ago

Toronto, Ontario, Canada Axiom Real-Time Metrics Full time
{"Job Title: Marketing Communications Specialist About the Company: Axiom Real-Time Metrics is a leading eClinical technology and managed services company in Canada, delivering clinical trials on a global footprint. Job Summary: We are seeking a Marketing Communications Specialist to join our team, responsible for developing and producing video concepts, designing and curating engaging content, and implementing strategies to boost website traffic. Key Responsibilities: * Develop and produce video concepts and collaborate on strategy for social channels with motion graphics, stock footage, voiceover, and music. * Design, gather, write, edit, and proof content for email and web communication initiatives. * Independently plan, produce and edit a wide variety of written and video content for web, email, social media and print materials media. * Develop, design, and curate engaging content for newsletters, ensuring relevant information is delivered to the target audience in a timely manner. * Demonstrate proficiency in search engine optimization (SEO), email marketing strategies, lead generation techniques, and other diverse digital marketing methods to ensure a comprehensive and effective online presence for the company. * Apply knowledge in SEO/SEM techniques, Google Analytics, and CRM software. * Stay current on video, marketing, and social media trends and best practices. * Capable of managing multiple projects and meeting deadlines, prioritizing tasks while remaining flexible and adaptable to evolving requirements and shifting priorities * Create dedicated branded posts working from both supplied templates and organic messaging. * Implement strategies to boost website traffic through various channels, analyzing data to optimize visitor engagement and enhance online visibility. * Generate and publish engaging and relevant content across social media platforms, fostering audience interaction, increasing brand awareness, and maintaining a consistent online presence aligned with the company's marketing objectives. * Research and planning of search engine optimization, email marketing, lead generation, and other digital marketing methods. * Conduct research and collaborate with internal teams to collect resources for content development. * Monitor email performance metrics and implement optimizations to improve open rates and click-through rates. Must Possess: * Experience with photo/video editing software including Photoshop, InDesign, Illustrator, Motion graphics, Adobe suites etc. * Strong skills using Google Analytics to review data analytics and generate reports with insights. * Research and planning of search engine optimization, email marketing, lead generation, and other digital marketing methods * Experience with digital advertising platforms including Google Ads, and Google Analytics. * Experience with marketing automation and customer relationship management tools to manage campaign execution and reporting. * Effective time management skills and the ability to meet deadlines. * Excellent verbal and written communication skills. Education Requirements: * Bachelor's Degree or higher in Marketing, Business, or related field. * 3- 5 years of experience in Email Marketing / Digital Marketing / Digital Messaging / Graphic Design in a fast-paced environment, preferably within the healthcare or technology sector. * Proficient in MS Office including Excel and PowerPoint, social media, Blog writing and proofreading. About the Benefits: * Attractive Compensation Package * Annualized Bonus * Full Suite of benefits; Extended Health, Dental, Vision, LTD, Life Insurance. * Generous Paid Vacation Package * Beautiful Offices with unlimited Coffee and Ice-Cream Applicant Requirements: * All interested applicants are requested to submit a resume and cover letter. * The Company is very team oriented, and we believe in celebrating our milestones and colleagues. We often have Company events, luncheons, and ice cream days during the summer. * We organize community service events and team building outings to promote and celebrate collaboration. * We work hard but smart and have a passion for leading edge technology with great customer service.

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