Communications Specialist
1 month ago
IG Wealth Management is seeking a skilled Communications Specialist to join our Corporate Communications team. As a key member of our team, you will be responsible for developing and implementing strategic communications plans to promote our brand and services.
Key Responsibilities:- Develop and implement media relations campaigns to secure media coverage and build relationships with key journalists and influencers.
- Create engaging content for various external and internal audiences, including press releases, social media posts, and advisor-focused articles.
- Work closely with the external PR agency team to ensure seamless execution of communications campaigns.
- Manage content delivery, including translation, design, digital, and multimedia requirements.
- Monitor and report on metrics to measure campaign success.
- 2-4 years of experience in corporate communications or PR agency environment.
- Strong writing and editing skills, with the ability to balance corporate tone with attention-grabbing storytelling.
- Experience implementing communications campaigns for external and internal audiences.
- Strong understanding of media relations and integrated PR campaigns.
- Demonstrated interest in communications industry best practices.
- Expertise in social media strategy and drafting content for different platforms.
- Strong project management skills with the ability to manage multiple projects within tight deadlines.
- Established relationships with a wide cross-section of journalists.
- Superior Excel and PowerPoint skills.
- Experience using Adobe Creative Suite and Adobe Analytics considered an asset.
- Post-secondary degree or diploma in Communications or Public Relations.
- Bilingual in English and French considered an asset.
IG Wealth Management is a diverse workplace committed to doing business inclusively. We encourage applications from all qualified candidates that represent the diversity present across Canada.
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