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E-Commerce Specialist
3 months ago
- Education and Experience:
- Bachelor's degree in Marketing, Business, or a related discipline.
- Experience in e-commerce, digital marketing, or a similar field.
- Design Skills:
- Fundamental graphic design capabilities.
- Familiarity with design software such as Adobe Creative Suite (Photoshop, Illustrator).
- Soft Skills:
- Exceptional organizational and project management abilities.
- Strong communication and teamwork skills.
- Meticulous attention to detail and a proactive problem-solving approach.
- Capacity to thrive in a dynamic environment while managing multiple tasks.
Responsibilities:
- Website Maintenance:
- Consistently refresh website content, including product descriptions, visuals, and promotional banners.
- Ensure optimal website functionality and address any technical issues.
- User Experience (UX):
- Improve the website's interface and overall user satisfaction.
- Deploy and evaluate new features to enhance user interaction and conversion rates.
- Collaboration:
- Partner with the marketing team to execute promotional initiatives.
- Coordinate with the design team to develop visually engaging web pages.
- Analytics and Reporting:
- Track website performance through web analytics tools.
- Create reports on essential metrics such as traffic, conversion rates, and user behavior.
- Identify opportunities for enhancement based on analytical insights.
- SEO and Content Optimization:
- Apply SEO best practices to boost search engine visibility.
- Enhance content for improved reach and engagement.
- Testing and Quality Assurance:
- Conduct regular testing to ensure website compatibility across various browsers and devices.
- Quickly identify and resolve bugs or issues.
Additional Preferred Qualifications:
- Experience with A/B testing and optimizing conversion rates.
- Knowledge of email marketing platforms and strategies.
- Understanding of digital marketing principles and tactics.
