Digital Marketing Strategist

1 week ago

Edmonton, Alberta, Canada Go Auto Full time

About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our team at Go Auto. As a key member of our digital marketing team, you will be responsible for developing and executing digital advertising strategies that drive business growth and revenue.

Key Responsibilities

  • Develop and execute digital advertising strategies that align with our business goals and objectives.
  • Improve and scale digital ad campaigns to maximize their impact.
  • Analyze and report on campaign performance, providing valuable insights for continuous improvement.

Requirements

  • Expertise in Google Analytics, Google Search Console, Google Business Profiles, and Google Tag Manager.
  • Deep familiarity with SEO and CRO tools and concepts.
  • Strong analytical skills.
  • Proficiency in Excel/Google Sheets and BI tools for data analysis.
  • General understanding of digital marketing principles, web technologies (HTML, CSS, JavaScript, CMS), and UX/UI principles.
  • Experience with a CDP (Segment) is a bonus.
  • Strong written and verbal skills in English.
  • Ability to make high-level concepts digestible for executives.
  • Ability to work independently and as part of a team.

What We Offer

  • A supportive and collaborative work environment.
  • Competitive compensation and benefits package.
  • Opportunities for professional development and growth.
  • Work-life balance and flexible work arrangements.
  • Comprehensive benefits package, including health care, dental coverage, and a health spending account.

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