Digital Marketing Consultant Senior F/H

1 month ago

Toronto, Ontario, Canada McDonald's Corporation Full time
Job Title: Senior CRM Marketing Consultant

At McDonald's Corporation, we are committed to being the best, and that starts with finding the best people. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it.

Job Summary:

We are looking for a Senior CRM Marketing Consultant to join our digital marketing team at the Toronto Corporate Office. You have a passion for data-driven, customer-led marketing to build and maintain lasting relationships with Canadians across the digital ecosystem.

Key Responsibilities:
  • Support the Digital & CRM strategy including the planning of digital in-app offers and data-driven lifecycle and personalization campaigns to drive engagement with the McDonald's app and MyMcDonald's Rewards program.
  • Manage key segmented audiences, lifecycle journeys and digital in-app offer plans, and present on performance, test learnings and opportunities for future optimizations.
  • Identify key customer opportunities derived from data/insights to further drive growth for the business and influence prioritization of digital engagement plans.
  • Support and work closely with Global markets, Technology and Digital Insights teams and help shape future roadmaps to grow our digital footprint and loyalty program adoption.
  • In partnership with the Digital Business Insights team and Global partners, support the development and activation of new solutions, programs, and digital consumer platforms to grow loyalty and customer lifetime value.
  • Inspire thought-leadership and serve as a strategic digital partner with various levels of the organization.
  • Review and facilitate monthly digital performance reporting in partnership with the Digital insights team to highlight key opportunities in reoccurring team forums.
Requirements:
  • 4-6 years of direct experience in a digital marketing data-driven or CRM relevant role
  • Bachelor's degree in Business, Digital, Marketing, Analytics, Communications, or relevant subject
  • Experience in executing dynamic, customer-led, and data-driven CRM strategies through working with cross-functional teams and external agencies.
  • Ability to analyze key data and provide recommendations for CRM/lifecycle campaigns and offer strategies.
  • Understanding of lifecycle marketing, segmentation models and test & learn strategies to drive customer value and elevate personalization efforts.
  • Understanding of CRM reporting and analytics tools such as Salesforce Marketing Cloud, Braze or Adobe AEM
  • A curious, digital-forward thinker who is customer-focused, thrive off innovation, and has a strong ability to work in a fast-paced, agile, and highly matrixed environment.
  • Highly organized and detail-oriented to manage multiple projects and prioritize them to ensure timelines are met.
  • Experience with a Customer Data Platform (CDP) a plus.

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