Marketing Events Strategist

2 months ago

Vancouver, British Columbia, Canada T-Net British Columbia Full time
About the Role

We are seeking a highly skilled Senior Marketing Events Manager to join our team at T-Net British Columbia. As a key member of our marketing team, you will be responsible for creating and executing a comprehensive marketing strategy to drive registrations, attendees, and revenue targets for our conferences and events.

Key Responsibilities
  • Develop and Execute Marketing Strategy
    • Design and implement a marketing plan to achieve registration and revenue targets for our conferences and events
    • Collaborate with cross-functional teams to align on marketing goals and objectives
    • Monitor and analyze campaign performance, making data-driven decisions to optimize results
  • Lead Event Marketing Squad
    • Manage and mentor a team of event marketing professionals to achieve marketing goals and objectives
    • Provide guidance and support to ensure successful execution of marketing campaigns
  • Manage External Vendor Relationships
    • Develop and maintain relationships with external vendors to maximize ROI and attendee experience
    • Source and evaluate new vendors to meet marketing needs
  • Travel and Additional Duties
    • Travel as required to attend conferences, events, and meetings
    • Perform additional duties as required to support marketing goals and objectives
Requirements
  • 5+ years of experience in marketing events and/or marketing program management
  • Proven track record of leading cross-functional efforts to achieve marketing goals and objectives
  • Ability to quickly pivot and adapt to rapidly changing circumstances
  • Entrepreneurial mindset with creative problem-solving skills
  • Experience enabling sales and customer success teams
  • Strong verbal and written communication skills
Preferred Qualifications
  • Experience selling out large-scale events that are in-person, virtual, or a combination of both
  • Experience with the legal industry
  • Ability to navigate Asana, Excel, and Salesforce with ease
  • Experience leveraging communities and partners to drive ticket sales and conference engagement
About T-Net British Columbia

T-Net British Columbia is a global leader in the technology industry, transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. We are committed to diversity, equity, and inclusion, and we pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers.

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