New Product Innovation Manager
2 months ago
We are seeking a highly skilled and motivated individual to lead our New Product Research & Development efforts at Brandt. As a Product Research and Development Lead, you will be responsible for building the knowledge required to be the subject matter expert on our product lines and the markets in which our customers operate.
Key ResponsibilitiesCompetitive and Industry Analysis
- Conduct market research to identify market leaders and provide insights on product specifications and options.
- Understand the value propositions and performance attributes of our competitors that contribute to their market share.
Customer Engagement
- Work directly with targeted customers to gain expert insights on their current issues and pain points with existing products.
- Develop a clear understanding of the commercial aspects of the product that can be used in the business case, including when customers buy, what product value drives their purchasing decision, etc.
- Understand customer business practices and priorities across multiple production systems to validate product-market fit.
Define Product Opportunity
- Ensure products are innovative, competitively priced, appropriately featured, and align with the overall strategy of the organization.
- Collaborate with cross-functional teams to execute Brandt's Product Development Process, ensuring that customer value targets and functional requirements are being met.
- Report to internal stakeholders on progress of product development throughout the duration of the project.
Product Onboarding
- Transfer product and market knowledge to Sales and Marketing teams to inform on who our customer is and how our product will allow customers to be more productive, efficient, and profitable.
- Inform on the unique value proposition and showcase the benefits that our product has over competitive alternatives.
- Highlight features that are valuable to the customer for success.
Requirements
- Strong organizational and communication skills (both written and verbal).
- Ability to collaborate across all levels and departments within the organization.
- Understanding of business and product financial metrics.
Preferred Qualifications
- Relevant experience in product use, sales, design, customer support, or manufacturing is an asset.
- Strong organizational and communication skills (both written and verbal).
- Ability to collaborate across all levels and departments within the organization.
- Understanding of business and product financial metrics.
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