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Trade Marketing Content Manager
3 months ago
Overview: Our client, a leader in the hardscape industry, is seeking a dynamic individual to join their Trade Marketing team as a Manager of Technical Marketing Strategies. This role presents an exciting opportunity to influence the future of hardscape contractors through innovative marketing initiatives.
Key Responsibilities:
- Develop and implement a comprehensive strategy to position our client as the go-to source for 'How to Build' content across various platforms, including YouTube and search engines.
- Collaborate with external partners to create engaging animated and live video content that resonates with contractors.
- Craft a go-to-market playbook for new product launches, detailing essential technical resources for contractors.
- Oversee the creation of technical materials, such as installation manuals and product-specific guides, to support hardscapers in their projects.
- Enhance the content on the client's Contractor website, ensuring it remains up-to-date with the latest educational resources.
- Build and maintain relationships with external training partners while exploring new strategic alliances.
Candidate Profile: The ideal candidate will possess exceptional organizational skills and a collaborative spirit, with a proven ability to translate complex technical information into accessible digital content. They should be innovative, capable of navigating uncharted territories, and adept at fostering consensus across various teams. Strong internal selling skills and a proactive approach to project management are essential for success in this role.
Qualifications:
- Bachelor's degree in Marketing or a related discipline.
- 3-5 years of experience in developing digital content, including video production.
- Experience managing creative agencies on large-scale projects.
- Familiarity with SEO, Google, YouTube, and performance analytics.
- Passion for understanding the construction process and the ability to effectively communicate technical concepts.
- Proven track record of managing high-profile projects and ensuring timely delivery of all materials.
- Ability to lead initiatives within a complex organizational structure.
- Strong communication and presentation skills.
- Experience in B2B or technical product marketing is a plus.
- Willingness to travel for training events and networking opportunities.
Compensation and Benefits:
- Competitive salary with a performance-based bonus structure.
- Generous vacation policy and paid holidays.
- Employer-matched pension contributions after one year of service.
- Comprehensive benefits package, including health, dental, and life insurance.
