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Lead Content Strategist

3 months ago

Toronto, Ontario, Canada DEPT Full time

ABOUT DEPT:

At DEPT, we are innovators at our core. This means we are constantly looking ahead, envisioning what we can develop tomorrow that has yet to be created. As a digital-first agency, we possess a robust expertise in technology and marketing. We seek out inquisitive, self-motivated, and skilled individuals who are committed to continuous innovation.

Our culture strikes a balance between being large enough to provide extensive resources and small enough to foster personal connections. With a presence in over 20 countries, we offer you the best tools, global opportunities, and benefits to help you excel. We prioritize your growth, your team, and empower you to tackle our clients' challenges, regardless of your location.

This position is part of our Personalized Creative team, where we develop emotionally resonant yet conversion-driven concepts, products, and campaigns at scale and speed. Our expertise lies in hyper-personalized digital communications that transform perceptions, influence behaviors, and enhance market share for our clients.

ROLE OVERVIEW:

As a Lead Content Strategist, you will become a vital member of our global copywriting team, which consists of nearly 60 professionals worldwide. Your primary responsibility will be to craft and refine in-app content for a streaming service, ensuring that the copy aligns with brand standards and captivates global audiences.

Your focus will be on reviewing, editing, and enhancing AI-generated content while also creating original material. You will ensure that all descriptions are engaging, insightful, and accurately represent each title. Collaborating closely with the Copy Lead and a diverse team of writers, you will exercise your creative and strategic skills daily.

KEY RESPONSIBILITIES:

  • Edit and enhance AI-generated content to ensure alignment with brand standards and effectively inform audiences about the title's plot, tone, and genre.
  • Produce compelling and effective original content with a clear purpose for titles from various regions.
  • Generate creative concepts and ideas across multiple channels as needed.
  • Maintain adherence to the client's tone of voice and brand guidelines.
  • Conduct research on competitors and industry trends for creative inspiration.
  • Collaborate with fellow writers and account management teams.
  • Mentor and provide feedback to mid- and junior-level writers on the account.
  • Update internal documentation to track feedback and brand nuances, ensuring consistency.

QUALIFICATIONS:

  • A minimum of 5 years of experience in copywriting is essential.
  • Proficiency in editing and rewriting AI-generated content is required.
  • Experience in the entertainment sector (film and television) is advantageous.
  • Strong understanding of crafting copy that resonates with audiences and converts viewers.
  • Detail-oriented, inquisitive, research-driven, and capable of working independently.
  • Able to manage multiple projects in a fast-paced environment.
  • Confidence in collaborating with various departments and stakeholders.
  • Understanding the significance of consistency across different user journey touchpoints.
  • Ability to present work to large groups and communicate ideas clearly and enthusiastically.
  • A collaborative mindset towards achieving goals.

WHAT WE OFFER:

  • 15 days of annual leave (pro rata).
  • A flexible hybrid working model.
  • A Buddy Program to support your onboarding experience.
  • A reputation for excellence, recognized as 'Agency of the Year' at prestigious awards.
  • Opportunities to work with a diverse range of clients across various industries.
  • Support for your professional development through training and certifications.
  • Participation in global initiatives to support local charities.
  • Numerous office perks, including regular team events and complimentary snacks.

DEPT is dedicated to making a positive impact on the environment and has been recognized as Climate Neutral and B Corporation certified.

DIVERSITY, EQUITY, & INCLUSION:

At DEPT, we are committed to fostering an inclusive workplace where everyone has an equal opportunity to succeed. We actively seek to recruit, develop, and retain talented individuals from diverse backgrounds, with a variety of skills and perspectives.

If you are unsure whether you meet all qualifications, we encourage you to apply. Research indicates that women and individuals from underrepresented groups often hesitate to apply if they believe they do not meet every requirement. We believe in providing everyone with a fair opportunity to shine.

We also welcome discussions about any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

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