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Marketing Project Manager
2 months ago
The Marketing Project Manager is responsible for planning, managing, and executing projects related to marketing campaigns for the Pursuit Collections. This role oversees the delivery of campaign and promotional projects from vision to completion, managing multiple components such as stakeholders, agencies, deadlines, and budgets, while maintaining the utmost attention to detail.
Key Responsibilities:- Manage marketing campaigns and 'Always-On' seasonal programs from planning and briefing stages through to execution, providing feedback, trafficking, and reporting.
- Build out projects in project management tool (Asana) using established templates and creating new templates and processes as needed.
- Complete all Asana briefs including copy, graphic design, web, digital advertising, email, and reporting.
- Provide strategic feedback on marketing program briefs.
- Communicate and manage creative agency to ensure the advertising creative is being developed in alignment to briefings, being delivered on time, and are being trafficked correctly to the media agency.
- Lead internal and vendor creative strategy discussions (ie. set up meeting, take notes, follow-up on action items).
- Execute on optimization feedback by tasking program updates to internal team or agency partner.
- Participate in initial discussions of urgent offers, determine a feasible timeline for production and live date.
- Liaise with all team members to keep campaign projects on track.
- Maintenance of annual advertising calendar and related workback schedule.
- Identify potential resourcing constraints with team and recommend solutions.
- Provide status updates on all campaign and 'Always-On' projects.
- Ensure quality assurance and alignment of creative with design and strategy, including website landing pages. Works with Sr. Manager, Creative to perform audits of marketing creative.
- Champion marketing program processes and identify opportunities for continuous improvement.
- A minimum of 4+ years in marketing project management, account management, or advertising campaign management.
- Experience in the hospitality industry strongly preferred.
- Strong experience using essential MS Office tools such as Excel, Outlook, PPT, Word, Teams required.
- Experience with project management software such as Asana is preferred.
- Experience working with multiple stakeholders including internal and external (agency) team is strongly preferred.
- Must have the ability to plan, organize, and execute work details on time and on budget.
- FT Year-round benefitted role
- Hybrid work schedule available, Calgary or Canmore Based
- Must be eligible to work in Canada
- Excellent growth potential
Pursuit is a global attractions and hospitality company that connects guests and staff to iconic places through unforgettable and inspiring experiences. We deliver rich travel experiences to the global market through our unique hotels and lodges, recreational attractions, retail, food and beverage, sightseeing, tours, and travel products. Today, the company enjoys strong perennial demand with operations in or adjacent to Banff, Jasper, and Waterton Lakes National Parks in Canada; Glacier, Denali, and Kenai Fjords National Parks in the United States; and our Flyover attractions, FlyOver Canada in Vancouver, B.C. and FlyOver Iceland in Reykjavik, and FlyOver Las Vegas in Nevada. A new FlyOver attraction in Chicago, IL is anticipated in 2024. May, 2021 brought the grand opening of the Sky Lagoon, a premier oceanfront geothermal lagoon experience near Reykjavik, Iceland. Through its Refresh Build Buy strategy, Pursuit is continuing its growth trajectory into new iconic locations around the world.
Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics. Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in Canada to apply and join our inclusive team.