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National Key Account Manager

2 months ago


Canada VEGPRO INTERNATIONAL INC. Full time

About the Role:

The National Key Account Manager will serve as a strategic business partner to major national accounts in the value-added lettuce market, driving sales growth and customer satisfaction. This role requires a strong understanding of the food industry, excellent negotiation and influence skills, and the ability to develop and execute market strategies.

Key Responsibilities:

  • Incentivize, negotiate, and manage agreements with customers, partners, and suppliers.
  • Develop and execute market strategies to drive sales growth and customer satisfaction.
  • Meet with customers to understand their needs and develop solutions to meet those needs.
  • Help increase sales of value-added vegetables and maintain and increase sales.
  • Generate category growth from existing and potential client accounts.
  • Define pricing strategy, program implementation planning, and information sharing with the sales team.
  • Ensure customer loyalty and develop loyalty strategies.
  • Manage and develop existing customer accounts, including major accounts.
  • Proactively create upsell opportunities with existing customers.
  • Maximize the impact of actions on turnover, prices, competition, and prospecting.
  • Gather information to develop a market strategy, manage and plan the territory served, and to be served.
  • Collaborate with logistics to make delivery routes profitable.
  • Prospect customers according to market development strategies and the vision of the competition strategy.
  • Identify prospects, visit them, establish and maintain business relationships.
  • Develop territory and accounts receivable plans and coordinate their execution in collaboration with strategic partners and vendors or team members.
  • Acquire and improve knowledge and skills.
  • Be familiar with all the products offered by partner farms in Quebec and British Columbia in terms of added value.
  • Perfect your knowledge of the vegetable market and sales strategies.

Requirements:

  • College or university degree in business administration or a related field, with a specialization in sales or marketing.
  • More than ten (10) years of experience in sales and marketing in retail or food industry or agribusiness.
  • Excellent level of English, in both written and oral communications in order to serve local markets in Ontario and British Columbia.
  • Demonstrated strong negotiation and influence skills.
  • Has impeccable professional ethics.
  • Has an excellent network of contacts in the food industry.
  • Excellent communicator with a very customer-oriented approach and business needs.
  • Good negotiation and persuasion skills.
  • Strong business acumen.
  • Excellent listening skills.
  • Team player, enthusiastic and determined.
  • Exemplary, committed, organized and efficient rigor.
  • Has strategic business acumen.
  • Has a valid driver's license.
  • Has a passport that is valid for the required period.
  • Available for travel, anywhere in Canada and also outside the country.
  • Intermediate knowledge of the Microsoft Office suite (Word, Excel and Outlook) and Retail Link and/or I-commerce.