Digital Marketing Specialist

1 week ago

Calgary, Alberta, Canada ABM College Full time
{"Job Title": "PPC Specialist", "Job Description": "Job Summary

ABM College is seeking a highly skilled PPC Specialist to create and maintain a strong online presence and drive lead generation through organic traffic.

Key Responsibilities
  • Develop and implement effective paid search strategies to increase online visibility and drive conversions.
  • Launch and optimize various PPC campaigns across multiple channels to achieve maximum ROI.
  • Conduct thorough keyword research and audience targeting to ensure accurate ad placement and maximum reach.
  • Monitor and adjust budget to optimize ad performance and ensure maximum lead generation.
  • Track and analyze key performance indicators (KPIs) to assess campaign performance and identify areas for improvement.
  • Collaborate with cross-functional teams to develop and implement data-driven marketing strategies.
  • Stay up-to-date with the latest PPC and SEM trends to ensure continued success and growth.
Requirements
  • Proven experience in generating leads through PPC campaigns.
  • Experience in the education sector and data analysis.
  • Current knowledge of SEO and digital marketing concepts.
  • Familiarity with multiple platforms, including AdWords, Facebook, and Yahoo.
Work Environment

Full-time position, Monday to Friday, in-person work location.

", "lang_code": "en"}

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