Content Strategist

2 weeks ago


Sherbrooke, Quebec, Canada Global Excel Management Inc Full time

About Global Excel Management Inc.

Global Excel Management Inc. is a leading provider of comprehensive solutions for businesses seeking to optimize their operations and achieve sustainable growth. We are committed to delivering exceptional customer experiences through innovative technologies, expert guidance, and a collaborative approach.

Job Description: Content Strategist

Are you a skilled communicator with a passion for creating impactful content? Do you thrive in a multilingual and dynamic environment that values personal and professional development? If so, we encourage you to apply for our Content Strategist position.

As a Content Strategist, you will play a vital role in shaping Global Excel's brand narrative and ensuring consistent, effective communication across all channels. You will be responsible for developing and implementing content strategies that align with business objectives and resonate with target audiences.

Your Responsibilities:

  • Develop key performance indicators (KPIs) to measure the effectiveness of content initiatives.
  • Prioritize content updates based on business goals, customer feedback, and industry trends.
  • Create compelling and informative content for various platforms, including online FAQs, automated email templates, and member portals.
  • Collaborate with internal stakeholders to ensure that content is aligned with brand guidelines and strategic objectives.
  • Transform complex technical information into easily understandable language for diverse audiences.
  • Establish evaluation protocols to assess the reach and impact of content campaigns.
  • Stay abreast of industry best practices and emerging trends in content marketing.

Required Skills and Experience:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 5 years of experience in content management or knowledge base roles.
  • Proven ability to manage multiple projects simultaneously and meet deadlines.
  • Excellent written and verbal communication skills in English and French. Knowledge of other languages is a plus.
  • Strong analytical and problem-solving skills.
  • Detail-oriented and highly organized.

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