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Marketing Coordinator

3 months ago

Windsor, Ontario, Canada Spectrawise Consulting inc Full time
Position Overview

As a Marketing Specialist at Spectrawise Consulting Inc, you will play a crucial role in enhancing our business outreach and engagement strategies. Your expertise will contribute to the growth and development of our clients' businesses.

Educational Requirements
  • Bachelor's degree in Marketing, Business Administration, or a related field.
Key Responsibilities
  • Implement programs designed to stimulate investment in both rural and urban sectors.
  • Address inquiries from the business community regarding potential development opportunities.
  • Offer guidance on the necessary procedures and requirements for securing government approvals for development initiatives.
  • Conduct market research and analyze consumer buying patterns and preferences.
  • Create comprehensive social and economic profiles to attract industrial and commercial investments.
  • Draft reports, research documents, educational materials, and articles.
  • Advise clients on effective advertising and sales promotion tactics.
  • Research and prepare communication materials for various platforms.
  • Establish and maintain relationships with media representatives.
  • Conduct detailed marketing analyses to inform strategic decisions.
  • Assess customer service quality and retail environments.
  • Formulate and execute marketing strategies tailored to client needs.
  • Manage and maintain a digital database of marketing resources.
  • Compose and edit press releases, newsletters, and other communication materials.
Specialization Areas
  • Interactive and new media marketing.
  • Communications and public relations.
Personal Attributes
  • Strong interpersonal skills.
  • Exceptional verbal and written communication abilities.
  • Adaptability and flexibility in a dynamic work environment.
  • Highly organized and detail-oriented.
  • Dependable and trustworthy.
  • Quick to learn and apply new concepts.
Experience Requirements
  • 2 to 3 years of relevant experience in marketing or business development.
  • Permanent position with a work schedule of 35 to 40 hours per week.
  • Working language: English.