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Trade Marketing Analyst

1 month ago

Toronto, Ontario, Canada Reckitt Full time
About the Role

We are seeking a highly analytical and detail-oriented Trade Marketing Analyst to join our team at Reckitt. As a Trade Marketing Analyst, you will play a critical role in shaping the future of our products by analyzing customer and market data to create compelling brand stories.

Key Responsibilities
  • Support the Trade Marketing Team with in-depth data analysis of strengths and weaknesses of current market strategies and 4P tactics.
  • Understand and apply Customer, Consumer, and Industry insights using multiple data sources: Nielsen, Customer POS, market research data, custom studies.
  • Assist in developing category/brand trade decks, focusing on using facts and data to create a winning growth story for both Reckitt and the customers.
  • Provide brand and category insights to support annual sales planning process, shapes 4P recommendations for Key Customers' plans.
  • Understand national strategic framework and 4P pillars to drill down to the Customer level and understand how these strategies are working in-market.
  • Work cross-functionally internally within the sales & operations planning to ensure alignment on delivering the 4Ps seamlessly.
  • Provide analysis of competitive promotion plans/activity and recommends defensive promotional strategies.
  • Measure performance and impact of initiatives.
  • Communicate results clearly and effectively across the business using storytelling techniques.
Requirements
  • University degree.
  • 2+ Years Sales, Brand marketing, or other Business Operations preferred.
  • Knowledge of consumer-packaged goods or retail industry preferred.
  • Ability to demonstrate strong analytical skills and to enjoy using data to tell a story.
  • Ability to independently conduct in-depth data analysis, develop own hypotheses, and then convert the data into insights to present strong, persuasive selling stories.
  • Knowledge/ understanding of Syndicated Data (eg Nielsen) preferred.
  • Computer proficient (Microsoft Office, Nielsen/IRI).
  • Curious, inquisitive, and open-minded with a drive to uncover deep insights.
  • Always willing and driven to learn.
  • Good interpersonal and time management skills.
  • Enjoys working in a dynamic, fast-paced environment.
What We Offer

At Reckitt, we value our employees and offer a range of benefits to support their wellbeing and career development. These include parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We also offer a range of other benefits in line with the local market, as well as global share plans to recognize and reward outstanding performance.

We are an equal opportunities employer and welcome applications from all qualified candidates. We recognize that great people don't always 'tick all the boxes', and we hire for potential as well as experience. If this role and our company feels like a good fit for you, we want to hear from you.