Senior Product Manager, Consumer Products
2 months ago
Job Opportunity
This position is part of Abbott's Diabetes Care Division, located in Ontario, Canada. Our team is dedicated to developing innovative products that help people with diabetes manage their health.
Key Responsibilities
- Develop and execute annual marketing plans for consumer products, aligning with the company's overall strategy.
- Lead the development and implementation of direct-to-consumer marketing campaigns, including digital, social, and TV advertising.
- Manage external agencies to deliver marketing programs and promotional materials on-time and on-budget.
- Collaborate with sales teams to ensure successful implementation and execution of marketing programs.
- Assist in identifying and analyzing market research needs to inform product development and marketing strategies.
- Support the launch of new consumer products, including communications, content development, and media planning.
Requirements
- Bachelor's degree in marketing or a related field.
- Three to five years of experience in product/brand management within the pharmaceutical, diagnostics, or diabetes industry.
- Strong analytical skills, with the ability to develop and achieve financial goals and objectives.
- Working knowledge of the diabetes and healthcare markets, with the ability to effectively interface with sales teams and external customers.
- Ability to anticipate market changes and develop strategies to drive business objectives.
- Strong administrative and communication skills, with a proven ability to meet project deadlines.
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