Director of Media Effectiveness

4 weeks ago

Old Toronto, Ontario, Canada Dentsu International Full time
Job Summary

We are seeking a highly skilled Director of Media Effectiveness to lead our cross-disciplinary team in delivering exceptional media performance for our clients. As a senior contact, you will partner with clients, investment, and audience leads to set strategy, develop measurement frameworks, create a learning agenda, structure for reporting, provide thought leadership, and deliver ongoing guidance to both internal and external stakeholders.

Key Responsibilities
  • Lead client development efforts for advanced analytics, including new and organic business pitches.
  • Collaborate across the Dentsu International network to bring in automation and support clients in complex analytics projects.
  • Manage the analytics business for a portfolio of clients.
  • Lead the integration of all analytics disciplines in service of client business outcomes.
  • Act as the senior contact for analytics, adapting to business challenges with agility and direction.
  • Advise clients on how best to apply econometrics and attribution of their media directly to their media planning & business efforts.
  • Partner with audience and insights to drive more closed loops on audience performance to analytics to constantly improve performance but also source opportunities for clients.
  • Steward development and ongoing management of our unified data infrastructure, directing engineers to deploy data sources and architecture that can be leveraged to answer ongoing and ad hoc client questions.
  • Mentor and develop the skill set of analytics teams.
  • Explore business opportunities in Creative Analytics and new spaces in advanced analytics.
  • Partner in the development of agency thought leadership.
Requirements
  • Post-secondary Degree or Diploma in Mathematics, Statistics, Business Analysis, Media, or related field.
  • A minimum of 5 years' experience in a similar role with a focus in media or digital.
  • Excellent verbal and written communication skills, with the ability to convey and package technical findings in simple terms.
  • Understanding of all planning and buying, with a focus on standard media metrics in social, search, display, TV, connected TV, video, print, OOH/DOOH, etc.
  • Experience with Data Visualization software and dashboard building (e.g., Tableau). This role knows how to deliver a story with data.
  • Expertise in relational databases and a requisite programming language (e.g., SQL, R, or Python) to work with them and lead the training of junior employees.
  • Extensive experience with statistical modeling techniques.
  • Experience in the development and execution of data strategies for a highly complex client.
  • Team-oriented with a collaborative spirit.
  • Well-developed communication skills: the ability to communicate complex data challenges and insights to an executive-level audience is a critical qualification.
  • Exceptional attention to detail.
  • Proven track record of achievement in the management of teams in a data-driven agency environment.
  • Strong presentation skills and personal presence.
  • Strategic forward thinker with proven leadership skills.
Additional Information

We are committed to creating a workplace that reflects the diversity of our clients and where everyone feels empowered to bring their full, authentic selves to work. We strive to create a culture of inclusion, where everyone has the opportunity to grow and succeed. If you need accommodation during the application or interview process, please contact Canada.Recruitment@dentsuaegis.com or to begin a conversation about your individual accessibility needs throughout the hiring process.

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