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Digital Marketing Specialist

2 months ago


Calgary, Alberta, Canada Digital Shift Full time
About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Digital Shift. As a key member of our marketing team, you will be responsible for developing and implementing effective digital marketing strategies to enhance our clients' online presence.

Key Responsibilities
  • Content Creation: Develop and curate engaging content across various digital platforms to captivate our audience and drive brand awareness.
  • Promotional Strategy: Design and execute promotional campaigns to maintain a consistent and compelling online presence.
  • Visual Storytelling: Create high-quality visual content that represents our brand and enhances our digital marketing efforts.
  • Profile Management: Optimize and manage our social media profiles across multiple platforms to maximize engagement.
  • Data-Driven Insights: Analyze campaign performance to identify trends, refine strategies, and increase overall engagement.
  • Calendar Coordination: Develop and manage a comprehensive digital marketing calendar to ensure a consistent and impactful online presence.
Requirements
  • A positive attitude, detail-oriented, and customer-focused approach with excellent multitasking and organizational abilities.
  • 2-3+ years of experience in digital marketing or as a marketing specialist.
  • Proficient in consulting, writing, editing (photo/video/text), and communication.
  • Demonstrated experience with major digital marketing platforms and familiarity with scheduling and analytics tools.
  • Comprehensive understanding of online marketing and major marketing channels.
  • Degree or diploma in Communications, Marketing, Business, Public Relations, Journalism, or English.
About Digital Shift

Digital Shift is a digital marketing agency that has been helping home service businesses in Canada and the US turn online searchers into customers since 2007. We are committed to creating an inclusive environment where diverse voices are not only heard but are also integral to our success.