Marketing Coordinator
1 month ago
As a Marketing Coordinator at Cadillac Fairview, you will play a key role in supporting the Sr. Manager Regional Marketing and Director of Regional Marketing in the implementation of all marketing events and initiatives at the property.
Key Responsibilities- Partner with Sr. Manager Regional Marketing to execute all National in property experiences/activations and oversee onsite delivery of marketing initiatives at property, including issue management, quality control, and vendor management.
- Support retail clients in their communication needs, including store openings, anniversary events, ongoing monthly management of client marketing menu of all property assets, and collaborating in the development of national retail client support plans for multiple property support.
- Support execution of national promotions, client events, sponsorships, signage installation at property.
- Work with the Sr. Manager, Regional Marketing to drive various property marketing activities by determining an action plan for implementation to drive sales and market share; depending on scale, Marketing Coordinator required to see local program from conception to completion, including building the plan, execution, and post-reporting.
- Assist the Senior Regional Manager to coordinate with local production vendors as necessary in the execution of marketing activities, as well as engaging vendors and contributing to the overall program briefing process for broader marketing and communication teams.
- Collect data to prepare and ensure the accuracy of standardized reports that detail the performance of the annual marketing plan.
- Provide and maintain courteous, professional, and efficient service to internal/external clients and community groups by responding to requests for information and redirecting inquiries beyond own scope of expertise in order to maintain good levels of client service.
- Partner with the Senior Regional Manager and Accounting to track and manage the annual marketing budget to ensure financial resources are utilized in the most fiscally responsible manner.
- Assist Marcomm & the Digital Communications team to generate content ideas that support the local social media strategy and overall business initiatives.
- Create social media posts for clients (stores) and local executions in partnership with the digital team.
- Develop, recommend, and align localized content calendar for digital assets, participating in content planning as needed.
- Conduct regular checks of competitive shopping centers and venues, including and not limited to the physical space, retail mix, physical activations, social media, and digital presence.
- Support and the Brand and Digital & Innovation/Technology teams with the setup, scoping, communication, execution, and launch of any new products and initiatives.
- Support leasing team onboarding new clients to the shopping centers.
- Administer and run small research projects with the retail clients and/or customers at properties to support various teams at CF in gaining further insights for a project and/or plan.
- Role may require servicing multiple properties periodically within a provincial region depending on geographic or vacancy needs (ie: Calgary, GTA, Southwestern Ontario, Montreal).
- Post-secondary education preferably in Business, Marketing, or Public Relations.
- Minimum years related work experience.
- Knowledge of brand management; marketing and advertising theory; digital media; financial and budget management.
- Computer literate and proficient in the use of Word, Excel, and PowerPoint.
At Cadillac Fairview, we have been transforming communities for over years. We are so much more than our properties. We are building leaders at all levels. We offer the challenge of interesting work, a great organizational culture, the opportunity to collaborate with the best in the business, and support for your growth and development. We reward values-based behavior and superior results with a competitive rewards package that includes best-in-class benefits and pension. Imagine a place where you can make a difference.
At CF, our everyday actions and critical business decisions are guided by our CF Values. Achieving results is naturally important for us, and we achieve results through behaviors that are consistent with our CF Values.
Aim Higher – we strive to exceed expectations.
Own Your Expertise – we empower ourselves and each other.
Collaborate Effectively – we bring the right people together to get the right results.
Engage with Empathy – we objectively consider the needs of others.
Embrace Change – we drive, learn from, and adapt to change.
At CF, you'll join a diverse community and award-winning team where your talent and commitment to excellence are welcomed, valued, and respected. We're ready to meet you there – are you?
CF is an equal opportunity employer and is committed to creating a diverse and inclusive environment.
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