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Marketing Specialist

2 months ago

Calgary, Alberta, Canada LINK INSURANCE Full time
About the Role

We are seeking a highly skilled Marketing Specialist to join our team at LINK INSURANCE. As a Marketing Specialist, you will be responsible for conducting comparative research on marketing strategies for industrial and commercial products, advising clients on advertising or sales promotion strategies, and assisting in the preparation of brochures, reports, and other marketing materials.

Key Responsibilities
  • Conduct Comparative Research: Conduct in-depth research on marketing strategies for industrial and commercial products, analyzing market trends and competitor activity.
  • Advise Clients: Provide expert advice to clients on advertising or sales promotion strategies, helping them to develop effective marketing plans.
  • Prepare Marketing Materials: Assist in the preparation of brochures, reports, and other marketing materials, ensuring that they are of high quality and meet the needs of our clients.
  • Develop Marketing Strategies: Develop and implement marketing strategies that meet the needs of our clients and drive business growth.
  • Conduct Analytical Marketing Studies: Conduct analytical marketing studies to identify trends and opportunities in the market, and to inform marketing strategies.
  • Design Market Research Questionnaires: Design and implement market research questionnaires to gather data and insights on market trends and consumer behavior.
  • Conduct Online Marketing, E-commerce, and Website Promotions: Conduct online marketing, e-commerce, and website promotions to increase brand awareness and drive sales.
Requirements
  • Education: Bachelor's degree in Marketing or a related field.
  • Experience: 1 year to less than 2 years of experience in marketing, preferably in an industrial or commercial products context.
  • Skills: Strong analytical and problem-solving skills, excellent communication and interpersonal skills, and the ability to work under pressure in a fast-paced environment.
What We Offer
  • Permanent Employment: We offer permanent employment with a competitive salary and benefits package.
  • Language of Work: English is the primary language of work.
  • Hours of Work: 30 to 40 hours per week.