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Customer Engagement Marketing Specialist

3 months ago

Old Toronto, Ontario, Canada Method Integration Inc. Full time

Opportunity

As a pivotal member of our team, you will focus on maintaining customer interest, encouraging deeper exploration of our offerings, and delivering timely, relevant messages that resonate with our audience. Your role as a Customer Engagement Marketing Specialist is crucial in crafting experiences that keep our customers informed and engaged.

The Role:

  1. Strategic Development: Formulate and execute comprehensive plans to enhance customer engagement throughout their journey.
  2. Campaign Management: Design and oversee email marketing initiatives and other outreach efforts.
  3. Email Marketing Expertise: Utilize email as your primary channel to nurture prospects, onboard new clients, engage existing users, and re-engage inactive customers. Your communications should be personalized, pertinent, and timely to maximize impact.
  4. Customer Segmentation: Categorize our clientele based on various criteria to improve targeting and effectiveness.
  5. Data Analysis: Examine customer data to uncover trends and insights that can refine our marketing strategies.
  6. Collaborative Efforts: Partner closely with product, sales, and customer success teams to ensure alignment and a seamless customer experience.
  7. Marketing Automation: Leverage automation tools to enhance lifecycle marketing efficiency, implementing a sophisticated multi-layered strategy that includes personalized triggered communications across various channels.
  8. Performance Tracking: Evaluate the effectiveness of marketing campaigns, conducting A/B tests to inform continuous improvement.

What You Bring:

  • Experience: 3-7 years in lifecycle marketing or a related field, preferably within a SaaS environment.
  • Technical Skills: Proficiency with marketing automation platforms; experience with tools similar to Active Campaign is essential.
  • Analytical Acumen: Strong analytical capabilities are fundamental to your approach, enabling you to transform data into actionable strategies.
  • Communication Skills: Exceptional written and verbal communication skills are required, with the ability to craft engaging messages tailored to diverse customer segments.
  • Multitasking Ability: You should be adept at managing the various demands of lifecycle marketing, from lead nurturing to customer retention.
  • Proven Success: A track record of successful lifecycle marketing initiatives, supported by data-driven results.

About Method Integration Inc.

We recognize that every business is unique, and our mission is to provide a customizable platform tailored to the needs of our clients. Our flagship product, Method:CRM, is specifically designed for small businesses that require a robust customer relationship management solution. Unlike traditional CRMs, Method combines deep integration with QuickBooks and a no-code customization engine, empowering businesses to optimize their workflows.

At Method, we prioritize exceptional work while fostering a supportive community. We offer flexible hours, comprehensive benefits, and team-building events to ensure our employees thrive both personally and professionally.

What We Offer:

  • A collaborative and enjoyable team environment.
  • In-depth exposure to the inner workings of a software company.
  • Comprehensive training on our products and processes.
  • A flexible hybrid work policy.
  • Competitive compensation and benefits package.
  • Opportunities for social engagement within the team.

Hybrid Work Policy:

We operate on a hybrid schedule, requiring employees to work from the office a minimum of two times each week.

Initial 30 Days:

  • Complete onboarding training.
  • Understand our company values and collaborative practices.
  • Become proficient in our internal communication tools.
  • Review current email marketing strategies and suggest improvements.

Initial 60 Days:

  • Conduct a thorough analysis of engagement tactics and provide strategic recommendations.
  • Implement several quick-win strategies.
  • Establish relationships with cross-functional teams.

Initial 90 Days:

  • Begin regular reporting on marketing strategies and iterate based on performance.
  • Collaborate with sales, product, and account management teams to create cohesive engagement strategies.
  • Implement more ambitious tactics leveraging internal and external resources.
  • Develop a comprehensive strategy for the upcoming quarter.

We appreciate all applicants and will reach out to those selected for interviews. Method is committed to diversity and inclusion, providing accommodations for candidates throughout the selection process.