Marketing Manager

6 days ago

Vancouver, British Columbia, Canada EightSix Network Full time

About EightSix Network

We are a dynamic and innovative company that empowers our clients through strategic marketing solutions. Our team of entrepreneurs believes in leveraging technology and industry expertise to drive business growth and protect our clients' interests.

Job Summary:

We are seeking a seasoned Marketing Manager to join our Canadian Field Marketing team. As a key member of our team, you will be responsible for developing and executing innovative marketing campaigns that drive lead generation, accelerate pipeline, and support revenue growth in British Columbia.

Key Responsibilities:

  • Develop and execute field marketing plans with a mix of marketing programs to support business priorities for assigned regions.
  • Act as a strategic business partner to sales leadership, communicating and educating the sales team on new and planned marketing activities.
  • Own and deeply understand assigned region(s) pipeline/revenue targets and be accountable for marketing's role in reaching those goals.
  • Drive operational excellence throughout the business, connecting the dots and making key decisions to help teams execute against the marketing strategy.
  • Collaborate effectively with marketing centers of excellence (COEs).
  • Deploy targeted events to acquire new leads, create and accelerate pipeline, and retain customers.
  • Develop regional paid media strategy to increase brand awareness and lead generation.
  • Identify Subject Matter Experts from your assigned regions and topics relevant to Canada.
  • Forecast, measure, analyze, and report on the impact of field marketing programs, focusing on inquiry/response rate, conversion metrics, database growth/health, and pipeline acceleration impact.
  • Monitor market trends, benchmarks, opportunities, best practices, tools/platforms, and actively recommend opportunities to leadership.

Requirements:

  • Bachelor's degree in Marketing, Communications, or related area.
  • Minimum of 5+ years of experience in a corporate or agency environment with involvement in developing and executing marketing strategies with quantifiable KPIs.
  • A demonstrable understanding of marketing best practices and a proven track record of driving results.
  • Demonstrated success in managing relationships with senior management on the development of marketing strategies that impact sales and prospecting opportunities.
  • Highly organized with the ability to juggle competing demands, priorities, and resources.
  • Thorough proofreading and copywriting skills.
  • Strong attention to detail and keen focus on quality.
  • Strong team leader with the ability to build high-performing teams and work and influence cross-functionally.

Compensation:

The expected salary range for this position is $85,000 to $92,000 CAD (plus a 10% target bonus), and will be impacted by factors such as the successful candidate's skills, experience, and working location, as well as the specific position's business line, scope, and level. EightSix Network is proud to offer comprehensive benefit and total compensation packages which could include extended health benefits, disability insurance, RRSP matching, paid-time-off benefits, and eligible bonuses, and commissions for some positions.

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